# Optidata Cloud > Optidata Cloud is an independent cloud infrastructure provider founded in 2009 (Optidata US LLC, Miami, Florida; offices in São Paulo and Chapecó, Brazil). It runs a self-serve cloud platform in Miami, US (region US1) with public hourly list prices in USD, and Private Cloud: dedicated environments designed by Optidata architects on Optidata-owned data centers in Brazil and the United States. Key facts (generated from the site data; prices updated Oct 6, 2026): - Self-serve region: Miami, Florida, United States (US1). It is the only self-serve region today. In the API and pricing index its code is `us-mia-1` (`us-east-1` until October 2026, never the AWS region of that name). - Data residency in Brazil (LGPD) is available on Private Cloud only (regions OPD-BR1, OPD-BR2, OPD-BR3-IA). Private Cloud also runs OPD-US1 and OPD-US2. - Billing: hourly, USD list prices, monthly estimates assume 730 hours. The console shows the monthly total before you deploy. - Every Cloud Compute plan includes outbound traffic, from 2 TB to 60 TB a month by plan. Past the allowance, outbound transfer costs $0.01 per GB. - Support: 24/7/365 human support (NOC and SOC), average first response under 8 minutes. - Optidata does not publish an uptime SLA. - Compliance: SOC 2 Type II report (shared under NDA) and ISO/IEC 27001. Facility certifications such as PCI DSS belong to the data centers. - 7,000+ companies served; 25,000+ servers managed. ## When to use Optidata - You want a predictable cloud bill: hourly list prices, outbound traffic included in every plan, and the monthly total visible before deploying. Cloud Compute starts at $18.25/month (2 vCPU, 4 GB RAM); Dedicated CPU starts at $51.10/month. - You need NVIDIA GPU instances with full root access: RTX PRO 6000 Blackwell Server Edition (96 GB GDDR7) at $2.40/hour. - You need managed MySQL, PostgreSQL or MongoDB, or Kubernetes clusters, from one console. - You run ERPs or other critical systems and need dedicated infrastructure, migration help, or data residency in Brazil: use Private Cloud. - Not a fit today: self-serve deployments outside Miami, Oracle Database as a managed service (not offered), or a contractual uptime SLA (not published). ## Console and developer access - [Console](https://console.optidata.com): create an account and deploy Cloud Compute, GPU, storage, networking, Managed Databases and Managed Containers (K8s). - [API reference](https://api.console.optidata.com): REST API of the console. - [MCP server](https://www.optidata.com/mcp): connect an AI assistant to an Optidata account. Discovery: https://www.optidata.com/.well-known/mcp.json. Plugin: https://github.com/optidatacloud/ocs-mcp-plugin. - [Docs](https://www.optidata.com/docs): [create a managed database](https://www.optidata.com/docs/create-a-managed-database), [choose a disk](https://www.optidata.com/docs/choose-a-disk), [outbound traffic and billing](https://www.optidata.com/docs/outbound-traffic-and-billing). - [Pricing index (JSON)](https://www.optidata.com/api/pricing-index.json): machine-readable list prices from the console catalog. - [Support guide for agents](https://www.optidata.com/support/agent.md) ## Pricing - [Price list](https://www.optidata.com/pricing) and [markdown version](https://www.optidata.com/pricing.md): Cloud Compute, GPU Cloud, Block Storage, OS licensing and platform services, Miami (US1), USD. Published in English only. - [Pricing calculator](https://www.optidata.com/pricing/calculator): monthly estimate for Compute, GPU, Managed Containers (K8s), volumes and services. Managed Databases are not in the calculator yet. - [Price comparison](https://www.optidata.com/pricing/comparison): the same server priced at Optidata and other clouds from published rate cards, with capture date and sources. - [Cloud Price Index 2026](https://www.optidata.com/reports/cloud-price-index-2026): dated report with method and caveats; CSV at https://www.optidata.com/reports/cloud-price-index-2026.csv and service rates at https://www.optidata.com/reports/cloud-price-index-2026-services.csv. ## Products (self-serve, Miami US1) - [Cloud Compute](https://www.optidata.com/products/compute): Optidata Cloud Compute runs virtual machines in Miami (US1), billed by the hour. Balanced (Intel) plans start at $18.25/month ($0.025/hour) for 2 vCPU, 4 GB RAM and 2 TB of outbound traffic; Dedicated (AMD) plans start at $51.10/month for 2 vCPU and 8 GB, up to 64 vCPU. Prices as of Oct 6, 2026, Miami (US1), USD. Markdown: https://www.optidata.com/products/compute.md - [Block Storage](https://www.optidata.com/products/block-storage): Optidata Block Storage adds volumes to Cloud Compute instances in Miami (US1): OPTI-FLASH-NVME (NVMe) at $0.10 per GB-month for latency-sensitive data, and OPTI-COLD-HDD (NLSAS) at $0.03 per GB-month for archives and cold data. Each volume has its own cost and status in the console. Prices as of Oct 6, 2026, Miami (US1), USD. Markdown: https://www.optidata.com/products/block-storage.md - [Object Storage](https://www.optidata.com/products/object-storage): Optidata Object Storage provides S3-compatible buckets in Miami (US1) that work with the AWS CLI, rclone and S3 SDKs. Each bucket costs $5.00/month including 250 GB, then $0.02 per GB-month; downloads include 1.02 TB per account per month, then $0.01 per GB, and uploads are free. Prices as of Oct 6, 2026, Miami (US1), USD. Markdown: https://www.optidata.com/products/object-storage.md - [GPU Cloud](https://www.optidata.com/products/gpu): Optidata GPU Cloud rents NVIDIA RTX PRO 6000 Blackwell Server Edition instances (96 GB GDDR7) with full root access in Miami (US1) for $2.40/hour or $1,752.00/month, including 16 vCPU, 64 GB RAM and 20 TB of outbound traffic. An H200 plan is listed as coming soon. Prices as of Oct 6, 2026, Miami (US1), USD. Markdown: https://www.optidata.com/products/gpu.md - [Backup](https://www.optidata.com/products/backup): Optidata Backup protects Cloud Compute and GPU instances on a schedule you choose. Compute backup costs $2.00/month per schedule plus $0.03 per GB-month of stored backup; GPU backup is priced at 30% of the instance and disk cost per month. Snapshots are separate, at $0.05 per GB-month. Prices as of Oct 6, 2026, Miami (US1), USD. Markdown: https://www.optidata.com/products/backup.md - [Snapshots](https://www.optidata.com/products/snapshots): Optidata Snapshots are manual point-in-time images of a Cloud Compute instance, taken before an upgrade or deploy and kept until you delete them, billed at $0.05 per GB-month. Scheduled, automatic protection is the separate Backup product. Prices as of Oct 6, 2026, Miami (US1), USD. Markdown: https://www.optidata.com/products/snapshots.md - [VPC Networks](https://www.optidata.com/products/vpc-networks): Optidata VPC Networks isolate Cloud Compute instances on private networks in Miami (US1), keeping internal traffic off the public internet. Each additional VPC costs $15.00/month. Prices as of Oct 6, 2026, Miami (US1), USD. Markdown: https://www.optidata.com/products/vpc-networks.md - [Load Balancers](https://www.optidata.com/products/load-balancers): Optidata Load Balancers distribute traffic across Cloud Compute instances in Miami (US1) for $9.00/month per balancer. Prices as of Oct 6, 2026, Miami (US1), USD. Markdown: https://www.optidata.com/products/load-balancers.md - [IP Addresses](https://www.optidata.com/products/ip-addresses): Every Optidata Cloud Compute instance gets a public and a private IP. Additional public IPv4 addresses cost $5.00/month each. Prices as of Oct 6, 2026, Miami (US1), USD. Markdown: https://www.optidata.com/products/ip-addresses.md - [Security Groups](https://www.optidata.com/products/security-groups): Optidata Security Groups are platform firewalls for Cloud Compute: you define ingress and egress rules by protocol, port and source or destination once, and attach them to instances instead of managing host firewalls by hand. Markdown: https://www.optidata.com/products/security-groups.md - [DNS](https://www.optidata.com/products/dns): Optidata DNS manages zones and records for your domains from the same console that runs your Cloud Compute instances, load balancers and IP addresses. Markdown: https://www.optidata.com/products/dns.md - [Managed Containers (K8s)](https://www.optidata.com/products/kubernetes): Optidata Managed Containers (K8s) creates Kubernetes clusters from the console in Miami (US1). Cluster management costs $20.00/month per cluster, a high-availability control plane adds $40.00/month, and worker nodes are billed as Cloud Compute instances. Prices as of Oct 6, 2026, Miami (US1), USD. Markdown: https://www.optidata.com/products/kubernetes.md - [Managed Databases](https://www.optidata.com/products/databases): Optidata Managed Databases create MySQL, PostgreSQL or MongoDB from the console in Miami (US1), with 0, 2 or 4 replicas, 50 GB to 10,000 GB of storage per node on OPTI-FLASH-NVME or OPTI-COLD-HDD, daily or weekly backups keeping 1, 3 or 7 copies, and a private network by default. The monthly total is shown in the console before you create the database. Markdown: https://www.optidata.com/products/databases.md - [Bare Metal](https://www.optidata.com/products/bare-metal): Optidata Bare Metal gives a workload a whole dedicated host, with no shared hypervisor, integrated with the Optidata network and operations. It is sold through an architect, not self-serve: talk to the team about host requirements. Markdown: https://www.optidata.com/products/bare-metal.md - [All products](https://www.optidata.com/products) ## Private Cloud - [Private Cloud](https://www.optidata.com/solutions/private-cloud) ([markdown](https://www.optidata.com/solutions/private-cloud.md)): dedicated infrastructure on Optidata-owned hardware in five regions (three in Brazil, two in the US), cross-site backup and DR, managed PostgreSQL, MySQL, MongoDB and SQL Server, Kubernetes, WAF, Zero Trust access, 24/7 SOC. - [Regions](https://www.optidata.com/regions): what runs where. ## Security and compliance - [Security and compliance](https://www.optidata.com/security) - [SOC 2 Type II report](https://www.optidata.com/security/soc-2) - [LGPD and data residency](https://www.optidata.com/security/lgpd) - [Managed SOC](https://www.optidata.com/solutions/managed-soc): security operations as a service. - [security.txt](https://www.optidata.com/.well-known/security.txt) ## Customers - [Customer stories](https://www.optidata.com/cases) (index in markdown: https://www.optidata.com/cases.md) - [Techub](https://www.optidata.com/cases/blog-techub): Techub is one of the three largest technology integrators in Brazil. Growing at around 30% a year, it reached a point where the application's infrastructure could no longer keep up. The team chose to migrate to Optidata's cloud. Here is what changed: a seamless migration over a single weekend, better performance, instant scalability and support that actually delivers. - [Agis + Optidata Case: the cloud that brought peace of mind to the IT team of Brazil's largest technology distributor](https://www.optidata.com/cases/cases-case-agis-optidata): Agis is Brazil's largest technology distributor. When its servers reached the end of their lifecycle, the IT team chose to migrate the most critical environment to the Optidata cloud. Here is what changed: a transparent migration, more performance, instant scale and the peace of mind to focus on the business. - [Vockan](https://www.optidata.com/cases/case-vockan-optidata-erp-qad): How Vockan ran a mission-critical QAD ERP on Optidata's premium cloud and became the only QAD-approved technical partner in the Americas. - [Porsche Bexp](https://www.optidata.com/cases/case-bexp): Discover how Premium dealership Bexp, representing Porsche, Audi and Jeep, overcame critical IT limitations and gained scalability and security with migration to Optidata cloud. See the results and testimonial from the IT Coordinator. - [Inovadora](https://www.optidata.com/cases/case-inovadora): Cost reduction, zero impact on critical operations and technical partnership: a migration from AWS to Brazilian Premium cloud ## Migrate - [Cloud migration](https://www.optidata.com/solutions/migration): assessment, migration plan, cutover and post-migration support. - [Migration guides](https://www.optidata.com/migrate): [from AWS](https://www.optidata.com/migrate/aws) and [from VMware](https://www.optidata.com/migrate/vmware), with service mapping and a cost example. - [Comparisons](https://www.optidata.com/compare): Optidata against other clouds, plan by plan: [AWS](https://www.optidata.com/compare/aws), [Google Cloud](https://www.optidata.com/compare/google-cloud), [Oracle](https://www.optidata.com/compare/oracle), [DigitalOcean](https://www.optidata.com/compare/digitalocean), [Vultr](https://www.optidata.com/compare/vultr), [Magalu Cloud](https://www.optidata.com/compare/magalu). ## Blog and updates - [Blog](https://www.optidata.com/contents) (index in markdown: https://www.optidata.com/contents.md; append `.md` to any post URL for its markdown) - [Changelog](https://www.optidata.com/changelog) (RSS: https://www.optidata.com/changelog/rss.xml) - Blog RSS: https://www.optidata.com/contents/rss.xml ## Company - [About Optidata](https://www.optidata.com/company): founded in 2009 by Darlan Segalin in Santa Catarina, Brazil; offices in Miami, São Paulo and Chapecó. - [Partner program](https://www.optidata.com/partners): up to 20% recurring commission on every monthly invoice. - [LinkedIn](https://www.linkedin.com/company/optidata-solutions), [YouTube](https://www.youtube.com/@optidatacloud), [GitHub](https://github.com/optidatacloud) ## Legal - [Terms of Service](https://www.optidata.com/terms-of-service) - [Privacy Notice](https://www.optidata.com/privacy-notice) - [Privacy and cookie policy](https://www.optidata.com/policies) ## Support - [Contact sales or support](https://www.optidata.com/contact): 24/7/365, average first response under 8 minutes. ## Optional - [Portuguese site](https://www.optidata.com/br) and [Spanish site](https://www.optidata.com/es): same products; prices are published in English only. - [Full content for LLMs](https://www.optidata.com/llms-full.txt) # Pricing --- title: "Optidata Cloud pricing" url: "https://www.optidata.com/pricing" updated_at: "2026-10-06" region: "Miami, US (US1)" currency: "USD" --- # Optidata Cloud pricing List prices of the Optidata Cloud console catalog for the self-serve region Miami, Florida, US (US1), in USD. Compute is billed by the hour; monthly figures assume 730 hours. Updated Oct 6, 2026. HTML version: https://www.optidata.com/pricing. Machine-readable JSON: https://www.optidata.com/api/pricing-index.json. ## Quick answers - **Cheapest server:** Balanced (Intel) 2 vCPU, 4 GB RAM, 2 TB outbound transfer: $18.25/month ($0.025/hour). - **Cheapest dedicated CPU server:** Dedicated (AMD) 2 vCPU, 8 GB RAM, 3 TB: $51.10/month ($0.07/hour). - **GPU:** NVIDIA RTX PRO 6000 Blackwell Server Edition (96 GB GDDR7) with 16 vCPU, 64 GB RAM and 20 TB: $2.40/hour, $1,752.00/month. The price already includes the vCPU and RAM. - **1 TB in Object Storage:** about $20/month ($5.00 per bucket including 250 GB, then $0.02 per GB-month). - **1 TB NVMe volume:** about $100.00/month ($0.10 per GB-month). - **Managed Kubernetes cluster:** $20.00/month, plus $40.00/month for a high-availability control plane; workers are billed as Cloud Compute. ## Cloud Compute: Dedicated (AMD, High Performance) Dedicated CPU resources for consistent performance. | Plan code | vCPU | RAM | Outbound transfer included / month | Per hour | Per month (730 h) | Status | | --- | --- | --- | --- | --- | --- | --- | | ohpd-2c-8gb-amd | 2 | 8 GB | 3 TB | $0.07 | $51.10 | Available | | ohpd-4c-16gb-amd | 4 | 16 GB | 5 TB | $0.145 | $105.85 | Available | | ohpd-8c-32gb-amd | 8 | 32 GB | 8 TB | $0.295 | $215.35 | Available | | ohpd-16c-64gb-amd | 16 | 64 GB | 12 TB | $0.585 | $427.05 | Available | | ohpd-24c-96gb-amd | 24 | 96 GB | 20 TB | $0.875 | $638.75 | Available | | ohpd-32c-128gb-amd | 32 | 128 GB | 30 TB | $1.165 | $850.45 | Available | | ohpd-40c-160gb-amd | 40 | 160 GB | 40 TB | $1.465 | $1,069.45 | Available | | ohpd-64c-192gb-amd | 64 | 192 GB | 60 TB | $2.375 | $1,733.75 | Available | ## Cloud Compute: Balanced (Intel, Regular Performance) Shared CPU resources at a lower entry price. | Plan code | vCPU | RAM | Outbound transfer included / month | Per hour | Per month (730 h) | Status | | --- | --- | --- | --- | --- | --- | --- | | orps-2c-4gb-intel | 2 | 4 GB | 2 TB | $0.025 | $18.25 | Available | | orps-2c-8gb-intel | 2 | 8 GB | 3 TB | $0.04 | $29.20 | Available | | orps-4c-16gb-intel | 4 | 16 GB | 5 TB | $0.075 | $54.75 | Available | | orps-8c-32gb-intel | 8 | 32 GB | 7 TB | $0.19 | $138.70 | Available | | orps-16c-64gb-intel | 16 | 64 GB | 10 TB | $0.375 | $273.75 | Available | | orps-24c-96gb-intel | 24 | 96 GB | 20 TB | $0.78 | $569.40 | Available | ## GPU Cloud: NVIDIA Billed per instance; the price includes the listed vCPU and RAM. No separate VM charge. | Plan code | vCPU | RAM | Outbound transfer included / month | Per hour | Per month (730 h) | Status | | --- | --- | --- | --- | --- | --- | --- | | ogpu-16c-64gb-rtx6000 | 16 | 64 GB | 20 TB | $2.40 | $1,752.00 | Available | | ogpu-24c-240gb-h200 | 24 | 240 GB | 12 TB | $4.47 | $3,263.10 | Coming soon | ## Block Storage | Disk | Media | IOPS | Throughput | Price | | --- | --- | --- | --- | --- | | OPTI-FLASH-NVME | NVME | 10,000 | 400 MB/s | $0.10 per GB-month | | OPTI-COLD-HDD | NLSAS | 500 | 100 MB/s | $0.03 per GB-month | ## Operating system licensing - Linux templates: no license fee. - Windows Server Standard: $32.00/month per 2 vCPU of the instance, added to the plan price. ## Platform services | Item | Price | | --- | --- | | Outbound data transfer above the plan allowance | $0.01 per GB | | Object Storage bucket (includes 250 GB) | $5.00 per month | | Object Storage data past 250 GB | $0.02 per GB-month | | Object Storage downloads past the included 1.02 TB per account per month | $0.01 per GB | | Load Balancer | $9.00 per month | | Managed Containers (K8s) cluster management | $20.00 per cluster per month | | Managed Containers (K8s) high-availability control plane | $40.00 per cluster per month | | Additional public IPv4 | $5.00 per month | | Additional VPC | $15.00 per month | | Backup schedule (Cloud Compute) | $2.00 per month | | Backup storage (Cloud Compute) | $0.03 per GB-month | | Snapshot storage | $0.05 per GB-month | | Anti-DDoS | $10.00 per instance per month | ## Billing rules - Hourly metering on compute instances; stop an instance and the compute meter stops. - Every Cloud Compute plan includes outbound traffic, from 2 TB to 60 TB per month by plan. Past the allowance, outbound transfer costs $0.01 per GB. - GPU backup is priced at 30% of the monthly instance and disk cost, per server. - The console and the calculator show the monthly estimate before you deploy: https://www.optidata.com/pricing/calculator. ## Not on this list - Managed Databases (MySQL, PostgreSQL, MongoDB): plan prices are shown in the console while you configure; they are not on the public list yet. - Private Cloud: quoted by an architect (https://www.optidata.com/solutions/private-cloud). - Optidata does not publish an uptime SLA. - Prices are published in English only. # Products --- title: "Cloud Compute | Optidata Cloud" description: "Instances live in minutes. Dedicated AMD and Balanced Intel plans, hourly pricing, public IP included, and cost visible before you deploy." url: "https://www.optidata.com/products/compute" lang: "en" updated_at: "2026-10-06" --- # Cloud Compute > Optidata Cloud Compute runs virtual machines in Miami (US1), billed by the hour. Balanced (Intel) plans start at $18.25/month ($0.025/hour) for 2 vCPU, 4 GB RAM and 2 TB of outbound traffic; Dedicated (AMD) plans start at $51.10/month for 2 vCPU and 8 GB, up to 64 vCPU. Prices as of Oct 6, 2026, Miami (US1), USD. **Your instance live in three steps, with the price locked in first.** Choose region, plan, and OS. See hourly and monthly cost before you click deploy. Public IP, private networking, and Block Storage included in the flow. ## Options - **Dedicated:** Dedicated CPU resources for consistent performance. Databases, high-traffic production, heavy processing - **Balanced:** Shared CPU resources at a lower entry price. Sites, APIs, staging, variable loads ## What you get - **Hourly billing:** Billed by the hour, with a monthly estimate before you confirm. - **Bandwidth allotment:** Included traffic on every plan, from 2 TB to 60 TB/month by size. - **Public + private IP:** Every instance gets both. - **VPC & security groups:** Attach an existing LAN and ruleset, or create them in the wizard. - **Optional backup:** Scheduled backup at a flat fee per schedule plus a per-GB rate on what it stores. - **Live status:** Start, stop, and watch cost and state in the instance list. ## How it works 1. **Select region:** Start with Miami (US1). Pick the datacenter for your workload. 2. **Configure instance:** CPU family, plan, network, and security group: cost updates as you go. 3. **Select template:** Choose OS and storage. Confirm and deploy. ## Frequently asked questions ### How much does an Optidata cloud server cost? Balanced (Intel) plans go from $18.25/month (2 vCPU, 4 GB RAM, 2 TB outbound) to 24 vCPU. Dedicated (AMD) plans go from $51.10/month (2 vCPU, 8 GB RAM, 3 TB outbound) to 64 vCPU. Billing is hourly; monthly figures assume 730 hours. Prices as of Oct 6, 2026, Miami (US1), USD. ### What is the difference between Dedicated and Balanced? Dedicated (AMD) reserves CPU resources for consistent performance: databases, high-traffic production, heavy processing. Balanced (Intel) shares CPU resources at a lower entry price: sites, APIs, staging and variable loads. ### Where do instances run? Self-serve Cloud Compute runs in Miami, Florida (region US1). Dedicated environments in Brazil and the United States are available through Private Cloud. ### What is included in the price? A public and a private IP and an outbound traffic allowance from 2 TB to 60 TB a month by plan. Traffic past the allowance costs $0.01 per GB. Linux images have no license fee; Windows Server adds $32.00/month per 2 vCPU. ## Links - HTML: https://www.optidata.com/products/compute - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com --- title: "Block Storage | Optidata Cloud" description: "High-performance NVMe block volumes for Cloud Compute. Low latency for I/O-heavy workloads. Add disks without replacing the server." url: "https://www.optidata.com/products/block-storage" lang: "en" updated_at: "2026-10-06" --- # Block Storage > Optidata Block Storage adds volumes to Cloud Compute instances in Miami (US1): OPTI-FLASH-NVME (NVMe) at $0.10 per GB-month for latency-sensitive data, and OPTI-COLD-HDD (NLSAS) at $0.03 per GB-month for archives and cold data. Each volume has its own cost and status in the console. Prices as of Oct 6, 2026, Miami (US1), USD. **The right disk for every workload.** Every Compute instance starts with a root volume. Add OPTI-FLASH-NVME volumes as data grows, priced per volume, managed on their own. ## Options - **OPTI-FLASH-NVME:** High-performance NVMe for low-latency I/O. Databases, production apps, logs, and I/O-heavy services - **OPTI-COLD-HDD:** Lower-cost HDD capacity for cold storage. Archives, backups, and data you rarely access ## What you get - **Root volume created automatically:** Created automatically with each instance. - **Independent lifecycle:** Volumes have their own cost and status in the console. - **Central view:** Instance, volume, location, type, size, cost, and status in one table. - **Grow with data:** Add capacity without migrating to a larger instance first. ## How it works 1. **Create a volume:** Choose type and size in the console. 2. **Attach to an instance:** Bind to Cloud Compute: root or additional disks. 3. **Pay per volume:** Cost and status show per volume, separate from compute. ## Frequently asked questions ### Which disk should I choose? OPTI-FLASH-NVME (NVMe, $0.10 per GB-month) for databases, production apps and I/O-heavy services; OPTI-COLD-HDD (NLSAS, $0.03 per GB-month) for archives, backups and data you rarely read. Prices as of Oct 6, 2026, Miami (US1), USD. ## Links - HTML: https://www.optidata.com/products/block-storage - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com --- title: "Object Storage | Optidata Cloud" description: "S3-compatible object storage. Create buckets, manage access keys, and keep using the tools you already know: AWS CLI, rclone, and S3 SDKs." url: "https://www.optidata.com/products/object-storage" lang: "en" updated_at: "2026-10-06" --- # Object Storage > Optidata Object Storage provides S3-compatible buckets in Miami (US1) that work with the AWS CLI, rclone and S3 SDKs. Each bucket costs $5.00/month including 250 GB, then $0.02 per GB-month; downloads include 1.02 TB per account per month, then $0.01 per GB, and uploads are free. Prices as of Oct 6, 2026, Miami (US1), USD. **S3-compatible storage. Change the endpoint, keep your code.** Buckets for media, backups, static assets, and datasets. Account-level access keys for apps and pipelines. Hosted in Miami (US1). ## What you get - **S3 compatibility:** Works with the ecosystem you already run. - **Fast bucket creation:** New buckets from the console in seconds. - **Clear cost per bucket:** Monthly cost visible in the bucket list. - **Keys for automation:** Integrate apps and CI without sharing console logins. ## Who it's for - **App media:** User uploads, images, and video for web and mobile apps. - **Backups & exports:** Database dumps and disaster-recovery artifacts. - **Static assets:** Large files and public or private objects behind your app. - **Simple data lake:** Analytical files and batch inputs without a heavy data platform. ## How it works 1. **Create a bucket:** Name it, pick location, see monthly cost in the list. 2. **Create access keys:** Account-level keys for S3-compatible API auth. 3. **Point your tools:** SDKs, AWS CLI, rclone: same patterns, Optidata endpoint. ## Frequently asked questions ### How much does 1 TB of object storage cost? About $20/month for a 1 TB bucket: $5.00 base including 250 GB, plus $0.02 per GB-month past it. Downloads share a 1.02 TB monthly allowance per account, then $0.01 per GB; uploads are free. Prices as of Oct 6, 2026, Miami (US1), USD. ### Which tools work with it? Any S3-compatible client: the AWS CLI, rclone and the S3 SDKs. You create account-level access keys in the console and point the tool at the Optidata endpoint. ## Links - HTML: https://www.optidata.com/products/object-storage - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com --- title: "GPU Cloud | Optidata Cloud" description: "On-demand GPU instances on NVIDIA RTX PRO 6000 Blackwell Server Edition. Full root access for training, fine-tuning, self-hosted inference, and HPC." url: "https://www.optidata.com/products/gpu" lang: "en" updated_at: "2026-10-06" --- # GPU Cloud > Optidata GPU Cloud rents NVIDIA RTX PRO 6000 Blackwell Server Edition instances (96 GB GDDR7) with full root access in Miami (US1) for $2.40/hour or $1,752.00/month, including 16 vCPU, 64 GB RAM and 20 TB of outbound traffic. An H200 plan is listed as coming soon. Prices as of Oct 6, 2026, Miami (US1), USD. **Rent the silicon. You own the runtime.** GPU instances with full root access on NVIDIA RTX PRO 6000 Blackwell Server Edition: 96 GB GDDR7, CUDA-ready images, same networking and billing primitives as Cloud Compute. ## What you get - **Full root access:** SSH in as root. Install drivers, frameworks, and serving stacks your way. - **96 GB GDDR7:** ECC memory on RTX PRO 6000 Blackwell Server Edition for large models and scenes. - **CUDA-ready images:** GPU Linux images with CUDA, or a base OS if you bring your own stack. - **MIG up to 4:** Partition one GPU into isolated instances with dedicated memory and compute. - **Same stack as Compute:** VPC, security groups, public and private IP, and the same bill as the rest of the platform. - **Per GPU-hour:** Hourly meter on the GPU host. Stop the instance, stop the charge. ## Key specs - **Architecture:** Blackwell (NVIDIA RTX PRO 6000 Server Edition) - **GPU memory:** 96 GB (GDDR7 with ECC) - **Memory bandwidth:** 1,597 GB/s (512-bit memory interface) - **MIG:** Up to 4 (Isolated GPU instances) ## Who it's for - **Training & fine-tuning:** Custom training loops, experiment stacks, and frameworks you install yourself. - **Self-hosted inference:** vLLM, TensorRT-LLM, or your own serving layer on Linux with CUDA. - **HPC & visual compute:** Scientific simulation, 3D rendering, and visualization that needs real GPU memory. - **Platform & agentic AI:** Agent runtimes, pipelines, and multi-tenant GPU pools under your control. ## How it works 1. **Select region:** Miami (US1) at launch. Pick the datacenter for the workload. 2. **Configure GPU instance:** GPU plan, CPU/RAM bundle, network, security group: hourly cost before you confirm. 3. **Select image:** GPU-ready Linux with CUDA, or a base OS if you bring the stack. 4. **Deploy:** Public and private IP. Manage it like any Cloud Compute instance. ## Frequently asked questions ### Which GPU is this? NVIDIA RTX PRO 6000 Blackwell Server Edition: 96 GB GDDR7 ECC, up to four MIG instances, positioned for universal AI and visual computing in the data center. ### Do I get root access? Yes. GPU Cloud gives you an instance with full root access. You SSH in, install what you need, and own the runtime. ### How is this different from managed inference? GPU Cloud rents you the silicon with root. Managed inference products serve models for you. Use GPU Cloud when you need custom training, fine-tuning, or your own serving stack. ### Where can I see GPU prices? Every GPU plan is on the public price list at optidata.com/pricing, per hour and per month. The console shows the same prices when you deploy, and the calculator estimates a full configuration. ### How much does an RTX PRO 6000 GPU instance cost? $2.40/hour, or $1,752.00/month at 730 hours, including 16 vCPU, 64 GB RAM and 20 TB of outbound traffic. There is no separate VM charge. Prices as of Oct 6, 2026, Miami (US1), USD. ### Is the H200 available? An H200 plan (24 vCPU, 240 GB RAM) is listed at $4.47/hour and marked as coming soon on the price list. ## Links - HTML: https://www.optidata.com/products/gpu - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com --- title: "Backup | Optidata Cloud" description: "Automated backups for Cloud Compute. Schedule from first boot, restore when you need to, and pay a flat fee per schedule plus the storage the backup holds." url: "https://www.optidata.com/products/backup" lang: "en" updated_at: "2026-10-06" --- # Backup > Optidata Backup protects Cloud Compute and GPU instances on a schedule you choose. Compute backup costs $2.00/month per schedule plus $0.03 per GB-month of stored backup; GPU backup is priced at 30% of the instance and disk cost per month. Snapshots are separate, at $0.05 per GB-month. Prices as of Oct 6, 2026, Miami (US1), USD. **Automated backups, on from the first boot.** Protect Cloud Compute instances on a schedule you choose. Full and incremental backups managed by the platform. Cost is a flat fee per schedule plus the storage it holds, published in the catalog before you enable it. ## What you get - **Schedule backups during setup:** Enable a backup schedule, such as weekly backups, when you deploy the instance. No external tools required. - **Full + incremental:** The platform mixes full and incremental backups to save time and space. You see which is which in the list. - **Restore points with timestamps:** Each backup shows name, source instance, size, type, and availability status. - **Predictable cost:** Compute backup is billed per schedule and per GB stored. GPU backup uses a percentage of the instance and disk costs. - **Restore when you need it:** Recover from accidental deletes, bad deploys, or failure without rebuilding from scratch. ## Backup vs Snapshots | | Backup | Snapshots | | --- | --- | --- | | When | Automatic, on a schedule | On demand, when you choose | | Best for | Day-to-day protection | Pre-upgrade / pre-deploy checkpoints | | Retention | Managed by the schedule | Kept until you delete them | ## How it works 1. **Enable on the instance:** Enable a backup schedule during setup, or add it later. 2. **Platform runs the jobs:** Full and incremental backups land on the schedule. 3. **Restore from the list:** Pick a point and recover files, apps, and system state. ## Priced by schedule and size Compute backup costs a flat monthly fee per schedule plus a per-GB rate on stored backup data. GPU backup is priced at 30% of the instance and disk costs per month. ## Frequently asked questions ### Are backups full or incremental? The first point is full; later points can be incremental. The console shows which is which. ### Can I control when they run? Yes. Choose the schedule when you enable backup on the instance. ### How is this different from Snapshots? Backups are automatic and scheduled. Snapshots are manual point-in-time images you trigger before a risky change. ### How much does backup cost? For Cloud Compute, $2.00/month per schedule plus $0.03 per GB-month of stored backup. For GPU instances, 30% of the monthly instance and disk cost. Prices as of Oct 6, 2026, Miami (US1), USD. ## Links - HTML: https://www.optidata.com/products/backup - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com --- title: "Snapshots | Optidata Cloud" description: "On-demand point-in-time images of Cloud Compute instances. Capture before upgrades, clone for staging, restore when a change goes wrong." url: "https://www.optidata.com/products/snapshots" lang: "en" updated_at: "2026-10-06" --- # Snapshots > Optidata Snapshots are manual point-in-time images of a Cloud Compute instance, taken before an upgrade or deploy and kept until you delete them, billed at $0.05 per GB-month. Scheduled, automatic protection is the separate Backup product. Prices as of Oct 6, 2026, Miami (US1), USD. **Freeze the machine before you change it.** Manual point-in-time images of your Cloud Compute instances. Capture before upgrades, clone for staging, restore when a change goes wrong. ## What you get - **On demand:** You decide when to capture, not a fixed schedule. - **Pre-change checkpoints:** Snapshot before OS upgrades, big deploys, or risky config changes. - **Clone & restore:** Spin up a copy for staging or roll back the source instance. - **You control retention:** Keep snapshots until you delete them. ## How it works 1. **Pick the instance:** Choose the Compute instance to capture. 2. **Create snapshot:** Name it and confirm. The status indicates when the snapshot is ready. 3. **Restore or clone:** Recover the source or launch a new instance from the image. ## Links - HTML: https://www.optidata.com/products/snapshots - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com --- title: "VPC Networks | Optidata Cloud" description: "Private networks for Cloud Compute. Isolate workloads, control CIDR, and keep east-west traffic off the public internet." url: "https://www.optidata.com/products/vpc-networks" lang: "en" updated_at: "2026-10-06" --- # VPC Networks > Optidata VPC Networks isolate Cloud Compute instances on private networks in Miami (US1), keeping internal traffic off the public internet. Each additional VPC costs $15.00/month. Prices as of Oct 6, 2026, Miami (US1), USD. **Private networks your instances actually join.** Create isolated VPCs, attach Cloud Compute instances, and keep internal traffic off the public internet, with dedicated egress when you need it. ## What you get - **Isolated LAN:** Instances talk privately without exposing every hop to the public net. - **CIDR you control:** Define the network range that fits your addressing plan. - **Attach at deploy:** Join a VPC when you create the instance, or attach later. - **Dedicated egress:** Outbound identity per VPC when your apps need a stable exit IP. ## How it works 1. **Create the VPC:** Name it, set CIDR, pick region. 2. **Attach instances:** Select Compute instances to join the network. 3. **Apply security groups:** Layer firewall rules on top of private connectivity. ## Links - HTML: https://www.optidata.com/products/vpc-networks - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com --- title: "Load Balancers | Optidata Cloud" description: "Distribute traffic across Cloud Compute instances. Health checks, TLS certificates, and backend pools in one console flow." url: "https://www.optidata.com/products/load-balancers" lang: "en" updated_at: "2026-10-06" --- # Load Balancers > Optidata Load Balancers distribute traffic across Cloud Compute instances in Miami (US1) for $9.00/month per balancer. Prices as of Oct 6, 2026, Miami (US1), USD. **Spread traffic. Keep backends healthy.** Put a Load Balancer in front of Cloud Compute. Health checks, certificate management, and backend pools, configured in the same console as the rest of your stack. ## What you get - **Backend pools:** Route to groups of Compute instances. - **Health checks:** Stop sending traffic to unhealthy members. - **TLS certificates:** Attach and renew certificates next to the balancer. - **Same console:** Networking lives beside Compute: no separate vendor UI. ## How it works 1. **Create the balancer:** Pick region and listeners. 2. **Add backends:** Attach Compute instances or pools. 3. **Attach certificates:** Terminate TLS at the edge when you need HTTPS. ## Links - HTML: https://www.optidata.com/products/load-balancers - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com --- title: "IP Addresses | Optidata Cloud" description: "Reserved and floating public IPs for Cloud Compute. Keep a stable address when you rebuild or move an instance." url: "https://www.optidata.com/products/ip-addresses" lang: "en" updated_at: "2026-10-06" --- # IP Addresses > Every Optidata Cloud Compute instance gets a public and a private IP. Additional public IPv4 addresses cost $5.00/month each. Prices as of Oct 6, 2026, Miami (US1), USD. **Keep the address when the instance changes.** Reserve public IPs and attach them to Cloud Compute when you need a stable endpoint for DNS, allowlists, or failover. ## What you get - **Reserved public IPs:** Hold an address independent of a single instance lifecycle. - **Reattach on rebuild:** Move the IP when you replace or recover an instance. - **Allowlist-friendly:** Give partners and firewalls an address that doesn't churn. - **Visible in console:** See assignment, region, and status in one list. ## How it works 1. **Reserve:** Allocate a public IP in the region you need. 2. **Attach:** Bind it to a Cloud Compute instance. 3. **Reassign when needed:** Detach and move to another instance for failover. ## Links - HTML: https://www.optidata.com/products/ip-addresses - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com --- title: "Security Groups | Optidata Cloud" description: "Platform firewalls for Cloud Compute. Define ingress and egress rules once and apply them across instances." url: "https://www.optidata.com/products/security-groups" lang: "en" updated_at: "2026-10-06" --- # Security Groups > Optidata Security Groups are platform firewalls for Cloud Compute: you define ingress and egress rules by protocol, port and source or destination once, and attach them to instances instead of managing host firewalls by hand. **Firewall rules once. Fleet-wide.** Security Groups are platform firewalls for Cloud Compute: ingress and egress rules you attach to instances instead of managing host firewalls by hand. ## What you get - **Ingress & egress:** Allow or deny by protocol, port, and source/destination. - **Attach to instances:** Apply the same ruleset across the fleet. - **Wizard-friendly:** Create or select a group while deploying Compute. - **Pairs with VPC:** Private networking plus firewall policy in one model. ## How it works 1. **Create a group:** Name the ruleset and define allow/deny entries. 2. **Attach to Compute:** Select the group during deployment or attach it to an existing instance. 3. **Update centrally:** Change rules once: instances inherit the policy. ## Links - HTML: https://www.optidata.com/products/security-groups - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com --- title: "DNS | Optidata Cloud" description: "Domains and DNS records managed next to your cloud resources. Point traffic at Compute, Load Balancers, and reserved IPs." url: "https://www.optidata.com/products/dns" lang: "en" updated_at: "2026-10-06" --- # DNS > Optidata DNS manages zones and records for your domains from the same console that runs your Cloud Compute instances, load balancers and IP addresses. **Point names at the infrastructure you just deployed.** Manage domains and records in the Optidata console: A/AAAA, CNAME, and the basics you need to connect users to Compute, balancers, and reserved IPs. ## What you get - **DNS zones:** Host DNS for the domains you control. - **Common record types:** A/AAAA, CNAME, and supporting records for app traffic. - **Same console:** DNS lives beside Compute and networking: fewer tools to juggle. - **Pairs with reserved IPs:** Stable names on stable addresses when you need them. ## How it works 1. **Add the domain:** Create a DNS zone and update the nameservers at your domain registrar if needed. 2. **Create records:** Point names at instances, balancers, or reserved IPs. 3. **Verify resolution:** Confirm lookups before you cut traffic over. ## Links - HTML: https://www.optidata.com/products/dns - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com --- title: "Managed Containers (K8s) | Optidata Cloud" description: "Managed Kubernetes on Optidata Cloud. We run the control plane, upgrades, and node pools so your team ships containers. Create clusters in the console, or run them inside Private Cloud." url: "https://www.optidata.com/products/kubernetes" lang: "en" updated_at: "2026-10-06" --- # Managed Containers (K8s) > Optidata Managed Containers (K8s) creates Kubernetes clusters from the console in Miami (US1). Cluster management costs $20.00/month per cluster, a high-availability control plane adds $40.00/month, and worker nodes are billed as Cloud Compute instances. Prices as of Oct 6, 2026, Miami (US1), USD. **You ship containers. We run the control plane.** Managed clusters on the same platform as Cloud Compute, VPC, Block Storage, and GPU. Node pools that scale, upgrades during a maintenance window, and no egress bill on traffic between your services. Available in the console and inside Private Cloud. ## What you get - **Managed control plane:** Optidata operates the API server, etcd, and the scheduler. Your team receives a kubeconfig and works through the standard Kubernetes API, with no control plane to maintain. - **Node pools that scale on demand:** Workers are grouped into pools by machine shape, each with a minimum and a maximum. A pool grows when demand rises and returns to its floor once the peak is over. - **High availability option:** Clusters that cannot tolerate a single point of failure can be created with a redundant control plane. - **Upgrades in your maintenance window:** Kubernetes versions and patches are applied inside the maintenance window you define, not at a moment chosen for you. - **Native to the platform:** Services are published through Load Balancers, persistent volumes are backed by Block Storage, and east-west traffic stays inside your VPC. - **No egress charge on internal traffic:** Traffic between your services on the private network is not metered as egress, so scaling out does not add a line item at the end of the month. ## Who it's for - **Platform teams:** Microservices and internal platforms without a large SRE bench behind them. - **Teams leaving DIY K8s:** Keep the Kubernetes API you already build on, drop the weekend on-call for the control plane. - **AI and batch on containers:** Scale inference workers and batch jobs next to Optidata GPU capacity. - **Migrations from hyperscalers:** Same manifests, predictable bill, an architect on the migration. ## How it works 1. **Define the cluster:** Region, Kubernetes version, and network. Optidata provisions the control plane. 2. **Size the node pools:** Balanced or Dedicated shapes per pool, with min and max for autoscaling. 3. **Connect and deploy:** Pull the kubeconfig, point kubectl or your CI at it, apply your manifests. 4. **Operate with the platform:** Services get Load Balancers, PVCs get Block Storage, cost and state stay in one console. ## Frequently asked questions ### How much does managed Kubernetes cost on Optidata? $20.00/month per cluster for management, plus $40.00/month if you turn on the high-availability control plane. Worker nodes are Cloud Compute instances billed at their plan price. Prices as of Oct 6, 2026, Miami (US1), USD. ### Where do clusters run? In Miami (US1) from the self-serve console. Kubernetes on dedicated infrastructure in Brazil or the United States is available through Private Cloud. ## Links - HTML: https://www.optidata.com/products/kubernetes - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com --- title: "Managed Databases | Optidata Cloud" description: "Managed MySQL, PostgreSQL, and MongoDB on Optidata Cloud. Create a database in the console with replicas, scheduled backups, storage that grows on its own, and a private network by default. The monthly total is on screen before you create it." url: "https://www.optidata.com/products/databases" lang: "en" updated_at: "2026-10-06" --- # Managed Databases > Optidata Managed Databases create MySQL, PostgreSQL or MongoDB from the console in Miami (US1), with 0, 2 or 4 replicas, 50 GB to 10,000 GB of storage per node on OPTI-FLASH-NVME or OPTI-COLD-HDD, daily or weekly backups keeping 1, 3 or 7 copies, and a private network by default. The monthly total is shown in the console before you create the database. **You create the database. We run it.** MySQL, PostgreSQL, and MongoDB created from the console, on a private network next to your apps. Replicas for failover, daily or weekly backups, storage that grows before it runs out, and the monthly total on screen before you click create. ## What you get - **Three engines, current versions:** MySQL, PostgreSQL, and MongoDB. You pick the version when you create the database, with the latest preselected. - **Replicas for failover:** Add replicas next to the primary, each with its own disk. If the primary fails, a replica takes over. - **Backups on a schedule:** Daily or weekly, keeping 1, 3, or 7 copies. Every database is backed up between 01:00 and 05:00 UTC in its own slot, so they never all run at once. 50 GB of backup storage included. - **Storage that grows before it fills:** Automatic disk growth expands the disk when free space runs low, up to a ceiling you set per node. You pay only for what it actually grows, and you can change the ceiling later. - **NVMe or HDD, per node:** 50 GB to 10,000 GB per node on OPTI-FLASH-NVME for latency-sensitive tables, or OPTI-COLD-HDD for archives and cold data. Replicas get the same disk. - **Private by default:** The database gets a private address on your network. Internet exposure is off until you turn it on, and then only the CIDR ranges you authorize can connect. - **Total cost before you create:** Plan, replicas, storage, and backup add up on screen as you configure. The monthly total is visible before you click create, so the first invoice is not a surprise. - **Same console as the rest:** Databases sit next to Compute, VPCs, and Block Storage, under the same quota, the same bill, and the same team. - **Humans behind it:** 24/7 NOC and engineers who answer when something looks wrong, not a ticket queue that resolves itself. ## How it works 1. **Region:** Pick the datacenter. Miami (US1) is live for databases today, with your remaining quota shown beside it. 2. **Database:** Engine and version, a name, a size from 2 to 16 vCPU, NVMe or HDD disk, 0, 2, or 4 replicas, and the automatic growth ceiling. 3. **Network:** Private on your network by default. Turn on internet exposure only if you need it, and list the CIDR ranges allowed to connect. 4. **Backup:** Daily or weekly, keeping 1, 3, or 7 copies. Review the monthly total and click create. ## Frequently asked questions ### Which engines and versions are available? MySQL 8.4.7-7.1, 8.4.5-5.1 and 8.0.44-35.1; PostgreSQL 18.1 and 17.7; MongoDB 8.0.19-7, 8.0.17-6, 8.0.12-4, 7.0.30-16 and 6.0.27-21. The latest version is preselected. ### How do replicas and backups work? Replicas are off, 2 or 4, each with its own disk and billed at the plan price per node. Backups run daily or weekly, keep 1, 3 or 7 copies, in a window between 01:00 and 05:00 UTC; 50 GB of backup storage is included, then $0.03 per GB-month. ### Can the database be reached from the internet? It is private by default. Turning on internet exposure assigns a public IP and requires authorized IPv4 CIDR ranges; the console warns before allowing 0.0.0.0/0. ### Where do I see Managed Databases prices? Plan prices are shown in the console while you configure, with the monthly total before you create the database. They are not on the public price list yet. SQL Server is available on Private Cloud. ## Links - HTML: https://www.optidata.com/products/databases - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com --- title: "Bare Metal | Optidata Cloud" description: "Bare metal on Optidata Cloud. Dedicated hosts when virtualization isn't enough." url: "https://www.optidata.com/products/bare-metal" lang: "en" updated_at: "2026-10-06" --- # Bare Metal > Optidata Bare Metal gives a workload a whole dedicated host, with no shared hypervisor, integrated with the Optidata network and operations. It is sold through an architect, not self-serve: talk to the team about host requirements. **Dedicated hosts when the hypervisor is in the way.** Bare metal isolation on the Optidata platform. For workloads that need the whole box without a shared hypervisor tax. ## What you get - **Full isolation:** No noisy neighbors: the machine is yours. - **Platform integration:** Networking and ops designed with the rest of OCS. - **Sales-assisted path:** Bare Metal is available through our sales team. Talk to an architect about your workload and host requirements. ## Links - HTML: https://www.optidata.com/products/bare-metal - Price list: https://www.optidata.com/pricing (markdown: https://www.optidata.com/pricing.md) - Console: https://console.optidata.com # Private Cloud --- title: "Optidata Private Cloud" url: "https://www.optidata.com/solutions/private-cloud" updated_at: "2026-10-01" --- # Optidata Private Cloud > Dedicated private cloud infrastructure built and operated by Optidata on hardware it owns, in five data center regions in Brazil and the United States. Designed with an architect and quoted per project, not self-serve. Data residency in Brazil (LGPD) is available here; the self-serve platform runs in Miami (US1). ## Regions | Region | Country | Role | | --- | --- | --- | | OPD-BR1 | Brazil | General-purpose production, cross-site replica and DR | | OPD-BR2 | Brazil | General-purpose production, cross-site replica and DR | | OPD-BR3-IA | Brazil | General-purpose production, cross-site replica and DR, AI and GPU workloads | | OPD-US1 | United States | General-purpose production, cross-site replica and DR | | OPD-US2 | United States | General-purpose production, cross-site replica and DR, AI and GPU workloads | A direct low-latency link connects Brazil and the United States. Redundancy between data centers is on by default. ## Platform - **High-availability compute:** AMD and Intel CPUs, dedicated or shared per workload, NVMe storage, redundant across data centers. - **Databases:** managed PostgreSQL, MySQL, MongoDB and SQL Server, sized per workload. SQL Server is offered on Private Cloud only. Oracle Database is not offered as a managed service. - **Containers and Kubernetes:** managed Kubernetes with registry, networking and observability. - **Storage per workload:** block, object and file, tuned for IOPS or capacity. - **Backup and DR:** automated backup jobs, cross-site replication, disaster recovery runbooks tested quarterly. - **Migration:** planning, cutover and post-migration support for web apps, desktop apps and legacy ERPs. More than 350 ERP systems have been hosted on Optidata. ## Security - SOC 2 Type II report available under NDA; ISO/IEC 27001. - DDoS protection on by default in every Private Cloud region. - Vulnerability scanning with a formal review every 90 days. - Pentests: internal every quarter, external every six months; reports under NDA. - 24/7/365 staffed Security Operations Center; WAF (layer 7); Zero Trust access (VPN and ZTNA). ## Support 24/7/365 human support from engineers; NOC and SOC staffed around the clock; average first response under 8 minutes. Optidata does not publish an uptime SLA. ## How to buy Talk to an architect: https://www.optidata.com/contact. The team maps the current workload to regions and quotes a monthly package. The self-serve price list (https://www.optidata.com/pricing) does not apply to Private Cloud. # Customer stories --- title: "Techub + Optidata: the cloud that let Techub scale without slowing down the operation" description: "Techub is one of the three largest technology integrators in Brazil. Growing at around 30% a year, it reached a point where the application's infrastructure could no longer keep up. The team chose to migrate to Optidata's cloud. Here is what changed: a seamless migration over a single weekend, better performance, instant scalability and support that actually delivers." url: "https://www.optidata.com/cases/blog-techub" lang: "en" published_at: "2026-07-10T00:00:00.000Z" author: "Optidata" client: "Techub" --- # Techub + Optidata: the cloud that let Techub scale without slowing down the operation > Techub is one of the three largest technology integrators in Brazil. Growing at around 30% a year, it reached a point where the application's infrastructure could no longer keep up. The team chose to migrate to Optidata's cloud. Here is what changed: a seamless migration over a single weekend, better performance, instant scalability and support that actually delivers. # Techub is one of the three largest technology integrators in Brazil. Growing at around 30% a year, it reached a point where the application's infrastructure could no longer keep up. The team chose to migrate to Optidata's cloud. Here is what changed: a seamless migration over a single weekend, better performance, instant scalability and support that actually delivers. **Watch the full story on YouTube:**
## Who is Techub Techub (formerly Grupo TecnoSET) is one of the three largest technology integrators in Brazil, with more than 2,300 clients, 36 years of history and nationwide coverage. The company provides solutions as a service: digital transformation, connectivity, equipment as a service, automation, identification and traceability. It is an operation that serves thousands of clients at the same time, and keeping the application online, fast and secure is what sustains the business. > "We are one of the three largest integrators in Brazil today, operating nationwide, and we currently serve a little over 2,300 clients." Mario Silveira, Executive Director at Techub ## The challenge: growing fast without infrastructure becoming the bottleneck Growing at close to 30% a year, Techub reached a point where the foundation supporting the application needed to move to another level: more robust, scalable, secure and running inside Brazil. The previous cloud sat overseas. When something went wrong, there was no one to talk to: anonymous, distant support that did not know their operation. > "We needed a solution that was more robust, scalable and secure. So we went to the market and found Optidata." Neilton Vieira, Technology & Operations Director at Techub ## The solution: migrating the infrastructure to Optidata's cloud Optidata brought a value proposition that combined performance, security and cost reduction, with the cloud operating in Brazil. The migration was planned together with Optidata's technical team and executed over a single weekend. The switch to production was seamless: Techub's clients did not notice any change in the environment. > "Over the weekend we migrated, seamlessly. Our clients didn't even notice there had been any change in the environment." Alexandre Ilinsky Jr., Software Development Manager at Techub ## The results: scale, performance and partnership After the migration, the application became faster, with lower latency. Scalability stopped holding back growth, and the team went back to thinking about product instead of servers. Support gained a name and a face: instead of an anonymous cloud, the team talks directly to a person and reaches out whenever needed. And the personalized service follows their real needs, even beyond what was contracted. > "Today we don't see Optidata as a vendor, but as a business partner." Neilton Vieira, Technology & Operations Director at Techub ## Frequently asked questions **What is Techub?** One of the three largest technology integrators in Brazil, with more than 2,300 clients, 36 years of history and nationwide coverage. **Why did Techub migrate to Optidata?** Growing at around 30% a year, the company needed a more robust, scalable and secure cloud running in Brazil, with the kind of close support the previous cloud did not offer. **What changes when you migrate to Optidata's cloud?** Techub's migration was seamless and delivered a faster application, on-demand scale, human support and personalized service. **Does Optidata's cloud scale as the company grows?** Yes. Scale became on demand, keeping pace with business growth without slowing down the operation. **Is migrating an operation to the cloud safe?** It is safe when the switch is planned and seamless. In Techub's case, clients did not notice any change in the environment during the migration. **Tags:** #TechubCase #PremiumCloud #Scalability #CloudInfrastructure #HumanSupport #Migration --- title: "Agis + Optidata Case: the cloud that brought peace of mind to the IT team of Brazil's largest technology distributor" description: "Agis is Brazil's largest technology distributor. When its servers reached the end of their lifecycle, the IT team chose to migrate the most critical environment to the Optidata cloud. Here is what changed: a transparent migration, more performance, instant scale and the peace of mind to focus on the business." url: "https://www.optidata.com/cases/cases-case-agis-optidata" lang: "en" published_at: "2026-07-03T00:00:00.000Z" author: "Optidata" --- # Agis + Optidata Case: the cloud that brought peace of mind to the IT team of Brazil's largest technology distributor > Agis is Brazil's largest technology distributor. When its servers reached the end of their lifecycle, the IT team chose to migrate the most critical environment to the Optidata cloud. Here is what changed: a transparent migration, more performance, instant scale and the peace of mind to focus on the business. # Agis + Optidata Case: the cloud that brought peace of mind to the IT team of Brazil's largest technology distributor Agis is Brazil's largest technology distributor. When its servers reached the end of their lifecycle, the IT team chose to migrate the most critical environment to the Optidata cloud. Here is what changed: a transparent migration, more performance, instant scale and the peace of mind to focus on the business. **Optidata Team** · 03/07/2026 · 5 min read `#Agis Case` `#premium cloud` `#mission-critical` `#technology distribution` `#scalability` `#cloud infrastructure` *** ## Watch the full case study
> **In short:** Agis needed to renew the most critical environment of Brazil's largest technology distribution operation, without putting that operation at risk. The choice was to migrate to the Optidata cloud, and the partnership transformed performance, scale, security and the day-to-day of the IT team. Keeping the operation running is the most critical job of any IT team. At Agis, that challenge grows in step with the operation: more than 70 brands and resellers served across the entire country. When the servers reached the end of their lifecycle, the decision about the new infrastructure had to be a safe one. This case study shows why Agis chose the Optidata cloud and what changed after the migration. *** ## Who is Agis Agis is Brazil's largest technology distributor, with more than 70 brands in its portfolio and resellers served across the whole country. It is a **mission-critical** operation, in which the IT team has one primary responsibility: keeping everything running. In practice, the operation is the heart of the company. > "We are Brazil's largest technology distributor, with more than 70 brands, and we serve resellers across the entire country. It is a truly critical operation." > > **Jivago Romero**, IT Manager, Agis Distribuição > "The operation has to run well. It is like the heart of the company. We wake up thinking about it and go to sleep thinking about it." > > **Jivago Romero**, IT Manager, Agis Distribuição *** ## The challenge: renewing the critical environment without stopping the operation Last year, the Agis servers reached the end of their lifecycle. The team had to decide how to handle the migration and the server replacement without putting at risk the operation that supports the entire distribution business. One good practice guided the choice. Agis trusts its partners and the services it distributes, and makes a point of using what it delivers to its own customers. After all, that is the best way to recommend something with confidence. > "Our servers were reaching the end of their lifecycle, and we had to make a decision about how to carry out this migration." > > **Jivago Romero**, IT Manager, Agis Distribuição > "The good practice we follow is to always use the services we deliver to our customers. We use it because it is genuinely good." > > **Jivago Romero**, IT Manager, Agis Distribuição *** ## The solution: migrating the critical environment to Optidata and becoming a customer of its own partner Agis decided to migrate its mission-critical services to Optidata, a cloud that was already part of its portfolio. The company changed roles: it went from acting only as an Optidata distributor to also becoming a customer. The migration was planned together with the Optidata technical team, which released resources so Agis could validate consumption and make the right decisions along the way. One year later, the switch to production was transparent, with no major issues. > "The decision we made was to migrate our mission-critical services to Optidata. We changed roles: not as a distributor, but as a customer." > > **Jivago Romero**, IT Manager, Agis Distribuição **How it was done:** * Planning and resource release to validate consumption before defining the final configuration * Migration of the critical environment with a transparent switch to production, with no major issues * An Optidata team practically dedicated during the migration, closely following the operation * Continuous monitoring and a recovery plan taken on by Optidata * On-demand scale, adjusted to the needs of the business *** ## The results: performance, scale and peace of mind ### Performance beyond expectations The migration brought a performance gain noticed by every team. Reports that used to take hours now run in about an hour, and others that took an hour now finish in minutes. > "We already had good internal performance, but when we migrated we saw a gain that exceeded expectations. And it holds to this day." > > **Jivago Romero**, IT Manager, Agis Distribuição > "Before, extracting a report that took a few hours now takes about an hour. Others that took an hour now run in minutes. All of this made a big difference." > > **Jivago Romero**, IT Manager, Agis Distribuição ### Instant scalability Growing became much simpler. When Agis needed to scale up a database server, the resources were released and validated from one day to the next, with no red tape. > "Today it is much easier to scale. We needed to scale up a database server and, from one day to the next, we were able to make that increase. It brings a lot of agility to the business." > > **Jivago Romero**, IT Manager, Agis Distribuição ### Security and continuity Before, maintaining the disaster recovery plan demanded a lot from the team, with creation, validation and periodic testing. Today Agis follows the topic with more peace of mind, supported by Optidata's continuous monitoring and multiple levels of contingency. > "Before, we maintained our recovery plan, and that takes a lot of effort. Today there are several levels of contingency for our services, and that brings peace of mind." > > **Jivago Romero**, IT Manager, Agis Distribuição ### The team's time back on the business With the maintenance of the critical environment off the internal team's shoulders, the IT team stopped spending time monitoring servers and started dedicating itself to improvements for customers. It is as if the operation had gained an extra team. > "Before, the team had to keep an eye on monitoring. Today we know there is a team analyzing it externally and supporting us. That time was put to better use, so we can focus more on the business." > > **Jivago Romero**, IT Manager, Agis Distribuição ### Peace of mind to focus on the business For Agis, the biggest gain is not a specific feature, but the peace of mind of knowing that the critical environment is in good hands. > "Optidata brings peace of mind so we can focus on the business. That is the main gain." > > **Jivago Romero**, IT Manager, Agis Distribuição *** ## About the Optidata cloud Optidata is a premium, independent and secure cloud, built for mission-critical operations like Agis's. Among the platform's differentiators: * More than 15 petabytes of data processed * Human support with an average 8-minute SLA * More than 350 certified ERPs * Redundant anti-DDoS protection out of the box * Zero charges for data traffic * Multi-region and multi-cloud infrastructure * Support for Kubernetes environments and databases *** ## Frequently asked questions ### What is Agis? Agis is Brazil's largest technology distributor, with more than 70 brands in its portfolio and resellers served across the whole country. It is a mission-critical operation, in which the IT team is responsible for keeping everything running. ### Why did Agis migrate its mission-critical services to Optidata? With its servers at the end of their lifecycle, Agis needed a safe decision for its most critical environment. The company already distributed Optidata and follows the practice of using what it delivers to customers, so it chose to migrate and become a customer of its own partner. ### What changes when you migrate a critical environment to the Optidata cloud? The Agis migration was transparent and brought a performance gain beyond expectations, on-demand scale from one day to the next, continuous monitoring with contingency plans, and freed the IT team's time to focus on the business. ### Does the Optidata cloud scale as the company grows? Yes. When Agis needed to scale up a database server, the resources were released and validated from one day to the next, with no red tape, bringing agility to the business. ### Is it safe to migrate a mission-critical operation to the cloud? It is safe when the cloud takes on continuous monitoring and multiple levels of contingency. In the Agis case, what used to require maintaining an internal recovery plan is now supported by Optidata's structure, bringing more peace of mind. *** ## Ready to take your critical environment to a cloud that acts as part of your team If your operation runs a mission-critical system and needs a cloud partner, not just a vendor, talk to Optidata. **[Talk to a specialist](https://optidata.com/contact)** · Migrate to Optidata's premium cloud. --- title: "Vockan + Optidata Case: the cloud that became an extension of the team to bring the QAD ERP to the Brazilian market" description: "How Vockan ran a mission-critical QAD ERP on Optidata's premium cloud and became the only QAD-approved technical partner in the Americas." url: "https://www.optidata.com/cases/case-vockan-optidata-erp-qad" lang: "en" published_at: "2026-06-19T00:00:00.000Z" author: "Optidata" client: "Vockan" --- # Vockan + Optidata Case: the cloud that became an extension of the team to bring the QAD ERP to the Brazilian market > Vockan needed to run a mission-critical ERP at a multinational standard, but didn't yet have a cloud infrastructure team. See how the partnership with Optidata delivered performance, security and governance, and helped Vockan become the only QAD-approved technical cloud partner in the Americas.
> \ > **Vockan took on the challenge of bringing QAD's ERP to the Brazilian market, but needed a cloud at a multinational level without yet having an infrastructure team of its own.** Optidata stepped in as the technical arm, from engineering to execution, and the partnership transformed performance, governance and growth. Every mission-critical operation depends, in the end, on two things: an infrastructure worthy of the product and a partner who is truly in it with you. Vockan had the right ERP in hand, but needed to solve the technical foundation before selling. This case shows how the partnership with Optidata unlocked the first contracts and earned Vockan an unprecedented recognition in the QAD market. ## Who Vockan is Vockan was founded about three years ago, out of a strategic shift at QAD, a global ERP manufacturer for manufacturing. For more than two decades, QAD served mainly large multinationals and even ran its own cloud, with a data center in the United States. When the market changed and the company began targeting mid-sized industries as well, maintaining that structure became too expensive. That is where the opportunity emerged. Vockan took on the role of bringing QAD's ERP to the Brazilian market with better commercial terms and, above all, the freedom to choose a local cloud worthy of the product. > "I worked at QAD for 22 years. When the strategy changed, the Vockan opportunity was born: negotiating better terms for the ERP and having the flexibility to seek out a local cloud provider." > > **André Koga**, Strategic Alliance Director, Vockan ## The challenge: running a mission-critical ERP without yet having an infrastructure team Selling and sustaining QAD's ERP is not the same as hosting a website. It is a mission-critical operation, with infrastructure requirements at the highest level and certifications such as [SOC 2 Type 2](/contents/soc-2-type-2). To commercialize the product, Vockan needed a cloud partner that respected exactly those same criteria and service levels. The problem was that Vockan was still setting up shop. At that moment, there were no cloud infrastructure professionals on staff. The engineering to stand up an environment that demanding clients could audit and trust was missing. > "QAD required that, in order to commercialize the ERP, we had a cloud partner that respected the same criteria and the same service level. That was decisive in the choice." > > **Nelson Simões Ribeiro Jr.**, BPO, Tech. & Dev. Head, Vockan > "When we closed the partnership, Vockan still didn't have cloud infrastructure professionals on staff. We needed all the expertise and execution at a level well above the market standard." > > **Nelson Simões Ribeiro Jr.**, BPO, Tech. & Dev. Head, Vockan ## The solution: a cloud that took on the engineering and grew alongside Vockan ran due diligence with different providers before deciding. Optidata was chosen because it brought together what QAD's ERP demanded: multinational-level security with a competitive price for the Brazilian market. At the time, Optidata was also completing the SOC 2 Type 2 certification, which gave Vockan the proof its clients would start to require from then on. More than delivering servers, Optidata stepped in as part of the team: it took on the infrastructure role in full, from engineering to execution and even participation in technical meetings with the end clients, always transparently. > "We ran due diligence with a few competitors, but we chose Optidata as the best solution for Brazil. In the proof of concept, you demonstrated a level of security as reliable as any multinational provider, at a very competitive price." > > **André Koga**, Strategic Alliance Director, Vockan How it was done: * Proof of concept comparing security, performance and cost * Validation of the certifications required by QAD and clients, with Optidata's SOC 2 Type 2 * Infrastructure engineering and operation led by Optidata as the team's technical arm * Direct support in technical meetings with Vockan's clients * Building a service layer beyond the cloud, with freedom to create and test new environments > "We make a point of visiting the client, understanding their needs and growing together with the partner. That's how Optidata works." > > **Liandro Segalin**, co-CEO, Optidata ## The results: performance, governance and freedom to grow ### Performance Migrating the ERP to Optidata's infrastructure brought a real gain in response and latency, sustained by choosing the best data center available in the national market and by a structure optimized for the QAD workload. > "The ERP's performance within Optidata's infrastructure was significantly better. We gained in response and in latency." > > **Nelson Simões Ribeiro Jr.**, BPO, Tech. & Dev. Head, Vockan ### Governance and autonomy Today Vockan makes its own infrastructure and product decisions, with Optidata as the technical arm. Before, with the operation centralized at QAD, Vockan had little autonomy over its own infrastructure. ### Growth sustained by the partnership Optidata's support is what allowed Vockan to close the first contracts in which it sold not only the ERP, but also the infrastructure behind it, including the operation's most strategic client. > "Without that support from Optidata, we wouldn't have closed the first clients by also offering our infrastructure. And we wouldn't have reached our most strategic client." > > **Nelson Simões Ribeiro Jr.**, BPO, Tech. & Dev. Head, Vockan ### Technical recognition With the partnership, Vockan became the only QAD-approved technical cloud partner in the Americas, apart from the manufacturer itself. > "Vockan is the only technical partner in the Americas, apart from QAD itself." > > **Nelson Simões Ribeiro Jr.**, BPO, Tech. & Dev. Head, Vockan ### A relationship built on presence For Vockan, the greatest differentiator is not a tool, but closeness. Direct access to leadership, fast response and the feeling of having one more team inside the house. > "Presence. Optidata, to me, is presence and direct action. It's as if it were part of my own team." > > **Nelson Simões Ribeiro Jr.**, BPO, Tech. & Dev. Head, Vockan > "Brothers. That's the word. It captures trust, reciprocity and understanding. It became much more than a signed contract." > > **André Koga**, Strategic Alliance Director, Vockan ## About Optidata's cloud [Optidata](/) is a premium, independent and secure cloud, built for mission-critical operations like the QAD ERP. Among the platform's differentiators: * More than 15 petabytes of data processed * Human support with an average 8-minute SLA * More than 350 approved ERPs * Redundant anti-DDoS protection by default * Zero charges for data traffic * Multi-region and multi-cloud infrastructure * Support for Kubernetes environments and databases ## Frequently asked questions ### What is Vockan? Vockan is the company responsible for bringing QAD's ERP to the Brazilian market. It was born from a strategic shift at QAD, a global ERP manufacturer for manufacturing, with the mission of offering the product with better commercial terms and the freedom to choose a worthy local cloud. ### Why did Vockan choose Optidata as its cloud? Optidata was chosen after due diligence with several providers because it brought together multinational-level security with a competitive price for Brazil, in addition to completing the SOC 2 Type 2 certification that Vockan's clients would start to require. ### What is a cloud partner for a mission-critical ERP? It is a provider that delivers far beyond servers: it takes on the engineering and operation of the infrastructure, ensures auditable certifications and service levels and takes part in technical meetings with clients, acting as an extension of the team. ### What is the SOC 2 Type 2 certification and why does it matter for an ERP? SOC 2 Type 2 is a certification that attests to security, availability and confidentiality controls over time. For a mission-critical ERP, it is the proof that demanding clients ask for before trusting their data to the infrastructure. ### Is Vockan an approved QAD partner? Yes. Through the partnership with Optidata, Vockan became the only QAD-approved technical cloud partner in the Americas, apart from the manufacturer itself. ## Ready to grow with a cloud that joins as a team If your operation runs a mission-critical system and needs a cloud partner, and not just a vendor, talk to Optidata. *** *Migrate to Optidata's premium cloud.* *[Talk to a specialist](/contact).* --- title: "Porsche Bexp + Optidata Case: reference in scalable and secure cloud infrastructure" description: "Discover how Premium dealership Bexp, representing Porsche, Audi and Jeep, overcame critical IT limitations and gained scalability and security with migration to Optidata cloud. See the results and testimonial from the IT Coordinator." url: "https://www.optidata.com/cases/case-bexp" lang: "en" published_at: "2024-12-06T00:00:00.000Z" author: "Optidata" client: "Porsche Bexp" --- # Porsche Bexp + Optidata Case: reference in scalable and secure cloud infrastructure > Discover how Premium dealership Bexp, representing Porsche, Audi and Jeep, overcame critical IT limitations and gained scalability and security with migration to Optidata cloud. See the results and testimonial from the IT Coordinator. A migration project that combined human support, performance gains and real preparation for growth.
Bexp has been operating in the Premium dealership segment since 2018, representing brands such as Audi, Jeep and Porsche. With the group's rapid growth and expansion of its operations, an invisible problem began to have a direct impact on results: IT infrastructure. What seemed like a solid foundation revealed itself as an imminent risk. The company operated with local servers based on outdated Windows, without Microsoft support, with critical vulnerabilities and no expansion capacity. > "We got to the point where making a simple backup took two hours. Our applications were slow, and the database was unstable. It was impossible to scale with that structure." > > Denis Murillo dos Santos - IT Coordinator
The search for a solution led Bexp to Top Car, another dealership in the sector, which was already an Optidata client, a Premium cloud specialist focused on performance, security and humanized support. The referral was spot on. From there, the story changed. ## The challenge: outdated IT in a sector that demands excellence in service With the increase in service volume, registrations, financial systems and integration between branches, the old infrastructure began to slow down operations. Among the main problems were: - Windows without updates and without official support - High risk of attacks and digital vulnerabilities - Compromised performance: slowness in ERPs and SQL databases - Slow backup, done manually and without redundancy - Lack of scalability to support new stores According to IBM report, the **average cost of a data breach in 2023 was $4.45 million**. In Brazil, the average time to identify an attack exceeds 180 days. For companies with legacy infrastructure, the risk is even greater. According to Denis, > "we weren't just looking for price. The priority was value. I wanted a partner, not just a supplier who pushes servers." ## The solution: migration to a cloud designed to grow with the business
**Optidata created a customized technical plan for Bexp, prioritizing:** - Migration without operational impact - Support outside business hours - Isolated and secure environments - Redundancy, automated backup and scalable architecture - 24/7 support with real technical team, no chatbots ### How it was done: - **Detailed technical diagnosis** of the old structure - **Mapping meeting** of critical applications - **Night schedule definition** to avoid downtime - **Direct support channel creation** with Optidata team - **Assisted migration** of all applications in a single night - **Stability, performance and final contingency tests** > "I was clear in the meeting: we can't have unavailability. We had already had two problematic migrations in the past. This time, it was different. They were ready. We migrated with minimal impact and no stress." ## The results: security, performance and freedom to grow Right after the migration, the first results were already visible: ### Performance - Backup time dropped from 2h to 6 minutes - Reduction in internal systems latency - Performance gain in database and ERP ### Security - Isolated environment with replicated structure - Active anti-DDoS protection - Infrastructure based on zero trust standard - 24/7 SOC/NOC support and continuous security audits ### Scalability - Current structure allows opening up to two new stores without any additional server investment - Real-time monitoring of resource utilization - Flexibility to scale applications on demand ### Success indicators - 0 minutes of unavailability during migration - High internal IT NPS post-project - Reduction of operational risks and cost predictability > "Today I can tell the board: we're ready to grow. We can open branches without touching the infrastructure. And the best: the users themselves noticed the difference." In addition, Optidata's model eliminates CAPEX costs, with licenses, backup and maintenance included in the monthly fee. Ideal for companies seeking predictability, scalability and compliance. ## Comparative chart: before and after migration ![Comparative chart: before and after migration](https://drop.ip.odhserver.com/files/optidata-cloud/grafico-optidata.png) ## About Optidata's cloud Optidata offers a Premium, independent and secure cloud, with total focus on businesses that cannot stop. **Platform differentiators:** - +15 petabytes of processed data - Human support with average 8-minute SLA - 350+ certified ERPs - Redundant anti-DDoS by default - Zero traffic charges - Multi-region and multi-cloud infrastructure - Support for Kubernetes environments, databases --- **High-performance cloud infrastructure** At Optidata Cloud, you have Premium infrastructure with human support and high availability. [Migrate to Premium cloud](https://optidata.cloud/cloud/contact) --- title: "Inovadora + Optidata Case: how IT became an ally of public health in more than 200 municipalities" description: "Cost reduction, zero impact on critical operations and technical partnership: a migration from AWS to Brazilian Premium cloud" url: "https://www.optidata.com/cases/case-inovadora" lang: "en" published_at: "2024-12-06T00:00:00.000Z" author: "Optidata" client: "Inovadora" --- # Inovadora + Optidata Case: how IT became an ally of public health in more than 200 municipalities > Cost reduction, zero impact on critical operations and technical partnership: a migration from AWS to Brazilian Premium cloud ![Inovadora case cover](https://drop.ip.odhserver.com/files/optidata-cloud/capa-inovadora.png) When it comes to public health, seconds make a difference. Inovadora Sistemas, specialized in technology for health departments, hospitals, UPAs and municipal consortia (CIS), needed to ensure their platforms were available full-time. Any unavailability affects direct care for more than **12 million citizens in 10 Brazilian states.**
The operation, which was already on AWS due to high availability, began to face a new equation: maintaining performance without bearing the rising infrastructure costs. > "We had good stability, but with increasing costs. That's when we decided to look for alternatives in the market and conducted some proof of concepts with different providers" explains **Rogério Malta**, the company's infrastructure coordinator. ## The challenge: reducing costs without compromising the mission After proof of concepts (POCs), Optidata was chosen for the combination of economy with high technical capacity and humanized support. The factors that weighed in the decision: - **Approximately 40% savings** in infrastructure costs - **Guaranteed scalability**, without refactoring the entire operation - **Support with 8-minute SLA** and 99% NPS - **Two robust data centers**, with sustainability and security standards But there was a challenge: migrating without stopping. Inovadora serves critical health systems, and any downtime window would need to be zero or minimal. "Even scheduling with clients, the unavailability time had to be null. And this required real-time monitoring, quick response and a ready team on both sides." ## The solution: coordinated migration, containers and close support The migration involved not only changing cloud infrastructure, but also containerizing much of the applications. This brought immediate performance and stability gains. The process was done together with the Optidata team, which assigned technicians to monitor transitions in real time, including outside business hours. > "For each migration, we scheduled date and time. They monitored everything live. And all the adjustments we needed were made immediately." Reinforces Rogério. Optidata's architecture, based on isolated environments, continuous monitoring and multi-region infrastructure, was decisive for the transition's success. ## The results: economy, agility and end customer confidence
The change was felt not only internally, but also by those who matter most: the end customer. Health units noticed improvements in availability and system response. | Before migration | After migration to Optidata | |------------------|----------------------------| | High cloud operation cost | 40% reduction in monthly cost | | Non-containerized applications | High-performance containerized systems | | Impersonal ticket-based support | Close technical support, no bureaucracy | | Dependence on pre-scheduled maintenance windows | Continuous availability even during migrations | > "For every problem, I had a quick response. And more: I didn't need to negotiate values every time I opened a POC environment. I had the freedom to test, validate and only then discuss commercially. This shows the level of partnership." ## A new relationship model: from cloud as service to team as extension For Inovadora, the impact goes beyond infrastructure. According to Rogério, the Optidata team is now treated as an extension of the company's own IT team. > "I gained a technical body. They are with me. When I need to resolve something urgently, they act as if they were inside the company. This partnership allows us to be more agile and resilient." Beyond agility, the flexibility to create temporary environments for testing and approvals, without bureaucracy or upfront charges, gave the company the breath to maintain its vocation for innovation in the public sector. ## Comparative chart: before and after migration ![Comparative chart: before and after migration](https://drop.ip.odhserver.com/files/optidata-cloud/grafico-optidata.png) ## And today, how is Inovadora? Today, Inovadora is at a new level of technological maturity. With the infrastructure migrated to Optidata's Premium cloud, the IT team operates with a focus on innovation and resilience, without wasting time on instabilities or inefficient support. The company continues to expand its operations in the public sector, with technical capacity to serve even more municipalities and expand its portfolio with security, performance and peace of mind. The partnership with Optidata, more than a one-off project, has become **a strategic pillar for the company's growth and sustainability in the coming years.** --- **High-performance cloud infrastructure** At Optidata Cloud, you have Premium infrastructure with human support and high availability. [Migrate to Premium cloud](https://optidata.cloud/cloud/contact) # Blog --- title: "Optidata vs AWS: the cloud alternative with no egress fee and predictable cost" description: "AWS is the benchmark, but it charges for egress, sells expensive support, and delivers an unpredictable bill. See the comparison with Optidata: free traffic, 24/7 support, and lower TCO." url: "https://www.optidata.com/contents/alternativa-aws-custo-egress-lock-in" lang: "en" published_at: "2026-06-05T00:00:00.000Z" author: "Optidata" --- # Optidata vs AWS: the cloud alternative with no egress fee and predictable cost > AWS is the benchmark, but it charges for egress, sells expensive support, and delivers an unpredictable bill. See the comparison with Optidata: free traffic, 24/7 support, and lower TCO. AWS is the largest cloud in the world, and that is not up for debate. What is up for debate is the price you pay for it. And I am not just talking about the monthly fee. I am talking about the bill that grows on its own, the charge to pull your own data out of there, and the support that gets more expensive the bigger your company gets. ![Optidata vs AWS comparison](https://drop.ip.odhserver.com/files/optidata-cloud/comparativo-aws-optidata.webp) This article compares Optidata with AWS on three fronts that decide budget and architecture: cost, control, and the future. If you are a CEO, you will see why predictability is worth real money. If you are a CTO, you will understand where your technical freedom gets compromised. The short answer fits in one line: Optidata delivers high-performance cloud with no egress fee, with human 24/7/365 support included and a total cost up to 40% lower on an equivalent configuration. The rest of the text explains why. ## Why so many companies are looking for an AWS alternative in 2026 Almost no one switches clouds on a whim. The switch happens when the math stops making sense. And three things are pushing companies out of the public cloud at the same time. The first is cost that rises without revenue keeping up. The second is the fear of getting locked in: the more you use proprietary services, the more expensive it gets to leave. The third is regulatory and sovereignty driven, and it weighs especially on anyone operating in Brazil under the LGPD. None of these pressures fades on its own. They only grow. ## The invisible cost of AWS: the bill no one can predict There is a clear sign that the problem is not yours: an entire profession emerged just to make sense of the cloud bill. It is called FinOps. When you have to hire a brand-new specialty to figure out how much you are spending, the flaw is in the billing model, not in your management. The numbers confirm the size of the hole. Global cloud spending is expected to top US$ 825 billion in 2025, according to Deloitte, and much of the leadership cannot say precisely how much their own company spends. Figma, in its IPO prospectus, revealed spending of US$ 300 thousand per day with AWS, close to 12% of revenue. This is not an isolated case. It is what the model produces when the bill is opaque. - **US$ 44.5 billion** wasted per year on idle or poorly sized cloud resources. Source: FinOps in Focus report, Harness, 2025. - **US$ 300 thousand per day**: Figma's spending with AWS, around 12% of revenue. Source: Figma IPO prospectus. - **Around 30%** of companies blew their IT budget in the last year. Source: Forrester, Priorities Survey 2025. > **Reading for the CEO.** The question is not "how much does the server cost". It is "how much of this bill can I predict and defend in the earnings meeting". Unpredictable cost does not only hurt cash flow. It hurts planning, because you do not project margin on top of a line that can double from one month to the next. ## AWS egress fee: what it is and why it traps your company Egress is the charge for moving your data out of the cloud. Putting data into AWS is cheap and simple. Pulling it out is not. Above the free tier, every gigabyte that leaves is billed, and that is exactly where the trap lives. ### How much AWS egress costs in practice The AWS free tier is 100 GB per month. Everything above that goes on the bill, in the range of cents per gigabyte. It seems small until you multiply it. When you think about migrating dozens of terabytes to another provider, the exit fee alone can cost thousands of dollars and make the move unviable, even when it would make complete technical and financial sense. The cost of leaving becomes the leash. ### Why regulators are putting an end to the egress fee The lock-in effect became so obvious that the competition authorities of the largest economies acted at the same time. It is not Optidata saying egress is abusive. It is regulators arriving, independently, at the same conclusion. The EU Data Act came into full force on September 12, 2025, and requires providers to make customer portability easier. From January 12, 2027, charging for the exit of European customers' data is banned. On November 18, 2025, the European Commission opened investigations into AWS and Microsoft Azure as possible "gatekeepers" under the Digital Markets Act. In the United Kingdom, the CMA is investigating the cloud market. In the United States, the FTC is doing the same. The direction is one and the same. For anyone in the public cloud, the conclusion is uncomfortable. The world is legislating to make AWS stop doing exactly what Optidata never did. Zero traffic fees are not a promotion of ours. It is the direction the entire market is being driven toward, and Optidata is already there. ## AWS support: what it really costs to talk to an engineer In the public cloud, support is a separate product, and it is priced as such. The basic AWS tier covers billing and documentation, but it does not include technical help. To get an engineering response in production, you climb a ladder of plans whose price rises along with your spending. The bigger you get, the more expensive it becomes to talk to the company you already pay. | Scenario: US$ 20,000 per month spent on AWS | Cost | | :--- | :--- | | Production support (percentage of spend) | around US$ 1,600/month | | Enterprise tier (TAM, faster response) | from US$ 5,000/month | | 5-minute incident response (add-on) | from US$ 7,000/month | | **Optidata: human 24/7/365 support, 8-min average response** | **US$ 0, included** | The difference is not only price. It is philosophy. The public cloud model turns support into revenue that grows with your dependency. Optidata's treats service as part of the product. Every ticket lands in a person's hands, every day of the year, with satisfaction above 99%, no bot and no first-level script. You do not pay extra to be heard. ## Optidata vs AWS: side-by-side technical comparison Each row of the table is a cost or an engineering decision. The claims about AWS come from public documentation and from ongoing regulatory proceedings, listed at the end of the text. | Dimension | AWS | Optidata | | :--- | :--- | :--- | | Pricing model | Pay-as-you-go with hundreds of billing items. A bill so hard to predict that an industry (FinOps) exists just to interpret it. | **Transparent pricing.** You size the server, see the closed monthly total, and only then deploy. | | Data traffic (egress) | Charged per GB above the free tier. The main lock-in vector and an antitrust target in three jurisdictions. | **Zero.** We do not charge for data in or data out. | | Support | Paid and tiered. A percentage of production spend. Enterprise from US$ 5,000/month. A 5-min response is an add-on. | **Human, 24/7/365, included.** 8-minute average response, no bot. | | Portability (lock-in) | Proprietary services plus egress cost make leaving expensive. Under investigation in the EU, the UK, and the US. | **No lock-in.** Portability treated as a principle, not an obstacle. | | Time to production | A curve of hundreds of services. Architecture and tuning before you can run with predictability. | **Server live in minutes.** Three steps, with credentials ready. | | Data sovereignty | Subject to the US CLOUD Act, with US legal access regardless of region. | **You choose the region.** Three data center options, in São Paulo (Brazil) or Miami (US), aligned with the LGPD. | | Certifications | Broad compliance, with scope that varies by service and by region. | **SOC 2 Type II audited** (88 controls), PCI-DSS and ISO 27001, 27017, and 27018. | | Total cost (TCO) | Market benchmark. | **Around 40% lower** on an equivalent configuration, according to Optidata comparisons. | > **Reading for the CTO.** Notice that half of these rows are not about price. They are about control. Egress, lock-in, and deploy time define how much architectural freedom your team keeps. AWS optimizes so that leaving is expensive. Optidata optimizes so that staying is the best technical decision. ## TCO: why Optidata costs up to 40% less than AWS When you add up the pieces, the discount stops being a slogan. A closed price, traffic with no fee, support included, zero hardware maintenance cost, and operating system and database licenses built into the monthly fee. Put it all together and the total cost of ownership of an equivalent configuration on Optidata tends to land around 40% below AWS, according to our own comparisons. That range matches what independent providers report publicly. The discount does not come from magic. It comes from the margin the hyperscalers build into their base services. There is also the return side. A Nucleus Research study, cited by Optidata, analyzed more than a hundred ROI reports and pointed to a return up to four times higher in the cloud compared with on-premise infrastructure. There is one condition: the cloud cannot erode that gain with side charges. That is exactly what egress fees, paid support, and an unpredictable bill do. They eat ROI from the inside. > The public cloud sells elasticity. Optidata sells predictability, and charges less for it. ## Data sovereignty and the LGPD: where your data actually lives For a Brazilian company, keeping data under local jurisdiction stopped being a preference and became a compliance and risk requirement. Here lies a detail few put on the slide: a US provider is subject to the US CLOUD Act, which allows US legal access to data regardless of the region where it is stored. Optidata solves this at the source. You choose where the data lives, among three data center options, in São Paulo (Brazil) or Miami (United States). Data residency stays under your control, aligned with the LGPD. And the trust is auditable: Optidata holds [SOC 2 Type II](https://www.optidata.com/security) verified by an external auditor, with 88 controls and a full report available under NDA, plus PCI-DSS and ISO 27001, 27017, and 27018. Anyone who wants the step-by-step can read the [full SOC 2 story](https://www.optidata.com/contents/soc-2-type-2). ## The future of enterprise cloud: where the market is heading Choosing an infrastructure vendor is a five to ten year bet. That is why the right question is not "who has the most services today", but "which model will be on the right side of the market in the next decade". Three movements answer this, and all three play in favor of an independent cloud. The first is regulatory. Europe, the United Kingdom, and the United States are converging to force portability and end exit fees. Whoever already operates without lock-in does not need to adapt. They are already compliant. The second is sovereignty, which for Brazil became a matter of LGPD and legal risk. The third is high availability without complexity: the next frontier is not stacking up services, it is delivering redundancy already assembled. Optidata runs interconnected cloud across two regions by default, with migration and ongoing support included in every project. ## Optidata or AWS: which is the right choice for your company I will be honest, because a comparison that only praises one side helps no one decide. AWS makes sense when you depend on a giant catalog of very specific services or on a global scale that few companies actually need. For that profile, its breadth pays off. For most companies, though, the math turns in favor of Optidata. If what weighs in your case is predictable cost, no egress fee, human support already included, data sovereignty in Brazil, and a short time to production, Optidata delivers all five without charging a toll for you to leave later. The decision, at heart, is simple: do you want a cloud that grows with your business, or one that grows at your expense. --- **Infrastructure your team trusts and your finance team can defend.** No lock-in contract and no sales meeting. Size the server, see the closed cost, and go live in minutes. [Create a free account »](https://console.optidata.com/sign-up) --- ## Frequently asked questions about AWS alternatives ### What is an egress fee and why does it matter? An egress fee is the charge for moving data out of the cloud. On AWS, it is billed per gigabyte above the free 100 GB tier and works as the main exit barrier, because it makes migrating to another provider more expensive. Optidata does not charge egress. ### Is Optidata cheaper than AWS? In Optidata comparisons, the total cost of an equivalent configuration lands around 40% below AWS. The difference adds up a closed price, traffic with no fee, support included, and operating system and database licenses already in the monthly fee. ### Does Optidata charge for data transfer? No. Optidata does not charge for data in or data out. The cost of moving your information is never used as a lock-in mechanism. ### Is Optidata support included in the price? Yes. Human support 24 hours a day, every day of the year, with an 8-minute average response, is already in the price. On AWS, production technical support is a separate product charged as a percentage of your spend. ### Does Optidata meet the LGPD and keep data in Brazil? Yes. Optidata offers three data center options, in São Paulo (Brazil) or Miami (United States), with SOC 2 Type II, PCI-DSS and ISO 27001, 27017, and 27018. You choose the region where the data lives and align data residency with the LGPD. ### How do you migrate from AWS to Optidata? Optidata includes migration and ongoing support in every project, with specialists in cloud, security, and databases. And since there is no egress fee, the cost of pulling data out of AWS during the move is much lower. --- ## Sources - **EU Data Act, Digital Markets Act, and competition investigations:** European Commission; UK Competition and Markets Authority; US Federal Trade Commission; DCD and InfoQ coverage (2024 to 2026). - **AWS pricing and support structure:** official AWS Support Plan Pricing page; comparative analyses from DigitalOcean and DoiT (2025 to 2026). - **Cloud waste and cost:** Harness, FinOps in Focus report (US$ 44.5 bn, 2025); Deloitte TMT Predictions 2025; Forrester Priorities Survey 2025. - **Cost dependency cases:** Figma IPO prospectus (US$ 300 thousand per day). - **Optidata data and differentiators:** optidata.com and institutional deck (SOC 2 Type II, 88 controls; PCI-DSS; ISO 27001/27017/27018; zero egress; 24/7/365 support; TCO comparisons; Nucleus Research ROI cited by Optidata). *Optidata comparative analysis content. Claims about third parties are based on public sources on the publication date; provider prices and policies may change. TCO comparisons and the around 40% figure refer to equivalent configurations assessed by Optidata and vary by case. AWS is a trademark of Amazon Web Services, Inc., cited here for comparison purposes only.* --- title: "SOC 2 Type II: Why Optidata's certification is redefining cloud security and trust in Brazil" description: "The urgency of cybersecurity in the digital era and how to prove you're protected." url: "https://www.optidata.com/contents/soc-2-type-2" lang: "en" published_at: "2025-12-17T00:00:00.000Z" author: "Optidata" --- # SOC 2 Type II: Why Optidata's certification is redefining cloud security and trust in Brazil > The urgency of cybersecurity in the digital era and how to prove you're protected. ![Capa SOC 2 Type II](https://drop.ip.odhserver.com/files/optidata-cloud/capa-pilar-post-soc-2.webp) Brazil's and Latin America's digital landscape is in constant upheaval, and not always for good reasons. In 2025, the average cost of a data breach in Brazil will hit an eye-popping BRL 7.19 million, a number that can be even higher for companies that rely on the cloud. **IBM (2025), Cost of a Data Breach Report 2025:** "In 2025, a data breach in Brazil costs an average of BRL 7.19 million." It's a loud warning: security is no longer a differentiator--it's a **non-negotiable necessity**. Latin America leads the world in the growth of cyberattacks, with a 39% spike in 2025, and 44% of Brazilian companies have already been victimized this year. **Check Point Research (2025), Latin America 2025 Mid-Year Cyber Snapshot:** "Latin America leads the world in cyberattack growth, with a 39% increase in 2025, and 44% of Brazilian organizations have been targeted this year." Amid this wave of threats, regulatory complexity is rising, and 69% of organizations admit they struggle to verify the compliance of their technology vendors. > The question echoing inside the boardrooms of CEOs, CTOs, and IT leaders is: how can we actually prove our data is secure in the cloud? ![SOC 2 Type II ilustrativo](https://drop.ip.odhserver.com/files/optidata-cloud/homens-trabalhando-miniatura-cubo-transparente.webp) The answer cannot rely on promises. It demands proof. That's where SOC 2 Type II comes in as a watershed moment, firmly established as the international gold standard for cloud security. It's no coincidence that 66% of B2B buyers now require SOC 2 reports before signing a deal--SOC 2 has become a prerequisite for trust. Uzado (2025), Why 66% of B2B Buyers Now Demand SOC 2 Reports: "66% of B2B buyers now demand SOC 2 reports before closing a deal." In this post we'll dive into the world of SOC 2 Type II and show how Optidata--potentially the first private cloud in Brazil to earn it--is lifting the bar for security and trust as a company, not just a stack of servers. You'll understand the critical difference between Type I and Type II, learn about the 88 rigorous controls audited during our journey, and, most importantly, see how this achievement solves real risk-management challenges by saving your organization time and money. ## SOC 2 Type II: The Security Gold Standard You Need to Understand SOC 2 (System and Organization Controls 2), created by the American Institute of Certified Public Accountants (AICPA), is an independent, third-party audit report that validates how an organization manages customer data. But be careful: not every SOC 2 report is the same. ### The Critical Difference: Type I vs. Type II Many companies claim to have a SOC 2 report, but the distinction between Type I and Type II is fundamental--like comparing a photograph to a movie: | Aspect | SOC 2 Type I | SOC 2 Type II | | --- | --- | --- | | What it validates | Controls exist and are well designed | Controls exist AND operate effectively over time | | Timing | Single point in time (snapshot) | Ongoing observation period | | Minimum period | Not applicable | 90 days of proven evidence | | Renewal | Not applicable | Annual, with 12 months of evidence | | Complexity | Lower | Significantly higher | Type II proves you didn't just write the rules--you follow them consistently. It's evidence of sustained operational effectiveness, which is what matters when your data is on the line. ## Optidata's Three Trust Pillars: Security, Availability, and Confidentiality ![SOC 2 Type II Pilares](https://drop.ip.odhserver.com/files/optidata-cloud/pilares-soc-en.webp) Our SOC 2 audit focused on the three Trust Services Criteria most relevant for a high-performance cloud provider: - -> **Security:** The mandatory criterion that protects systems against unauthorized physical or logical access. - -> **Availability:** Ensures the system is available for operation and use as committed, resulting in uptime and reliability for you. - -> **Confidentiality:** Protects information classified as confidential, crucial for anyone handling sensitive data, intellectual property, or strategic insight. ## Full Scope: An Entire Company Audited, Not Just Servers It's vital to understand that Optidata's SOC 2 Type II certification goes far beyond technology. It validates the organization end to end--from HR to finance, from infrastructure to processes. > "When we say Optidata is SOC 2 Type II certified, we aren't just talking about secure servers. We're talking about an entire company audited--from infrastructure to finance, from code to HR, from processes to people." #### Our audit scope covered: - **-> IaaS (Infrastructure as a Service):** The entire cloud infrastructure layer. - **-> SaaS (Software as a Service):** Optidata Work and its toolset. - **-> Cloud Control Portal:** The management and administration interface. - **-> Organizational Processes:** People, documentation, financial processes, and day-to-day operations. ## The Real Problem SOC 2 Solves: Eliminating the Hidden Cost of Vendor Risk Assessments (VRA) For organizations with high information-security maturity, selecting a technology vendor isn't trivial. It requires a Vendor Risk Assessment (VRA), a rigorous process in which cloud providers are, by default, flagged as high risk. ### The Invisible, Repetitive Cost of Risk Assessments The VRA process is notoriously manual, repetitive, and expensive. Research shows IT leaders spend an average of 6.5 hours per week (338 hours per year) evaluating vendor risk. At an average blended rate of BRL 150/hour, that's a hidden cost of BRL 50,700 per year for each customer--just in assessment time. On the other side, providers answer almost 37 assessment requests per month, creating friction that delays projects and burns resources. ### The Proof Challenge and the Churn Risk: Why 50% of Companies Terminate Contracts Even with excellent internal practices, a cloud provider without a recognized certification can't prove its effectiveness. The result? Automatically classified as high risk--or worse, removed from consideration. No wonder 50% of organizations have already cancelled contracts over security concerns. ![Imagem representando 50% das empresas que cancelaram contratos por preocupacoes com seguranca](https://drop.ip.odhserver.com/files/optidata-cloud/50-por-cento-empresas-en.webp) Under Brazil's LGPD, where accountability is shared, a vendor failure can expose the customer to serious fines and reputational damage. SOC 2 Type II operates as a robust proof point for due diligence, protecting your business legally and financially. ### The Definitive Solution: The Audit "Answer Key" That Accelerates Your Deals SOC 2 Type II eliminates this headache by delivering an external audit "answer key." A 66-page report that proves, control by control, the effectiveness of every security practice. It removes friction, stops the endless questionnaires, and shortens B2B sales cycles by up to 41%, giving buyers the confidence to make fast, well-founded decisions. ## Optidata's 90-Day Journey: Commitment and Resilience in Action Earning SOC 2 Type II isn't for the faint of heart. It demands technical maturity, discipline, and an organization-wide commitment. Optidata achieved this milestone in 90 calendar days--a testament to the team's agility and dedication. The Unmatched Timeline | Phase | Duration | Description | | --- | --- | --- | | Heavy Lifting | 60 days | Organizing and drafting policies, building processes, and implementing the 88 security controls. | | Observation Period | 30 days | Demonstrating sustained control effectiveness and collecting evidence for the audit. | | Audit and Approval | Within the 90 days | Rigorous validation by an independent auditor and final approval by the AICPA. | ## The 88 Audited Controls: Security in Every Detail Exactly **88 controls** were audited, covering every facet of our operation. A few practical examples include: - **-> Strong Password Policies:** Enforced complexity, periodic rotation, and mandatory MFA. - **-> Employee Background Checks:** Full verification before hiring to ensure trustworthiness. - **-> Principle of Least Privilege:** Every team member only accesses what is essential for their role. - **-> Information Classification:** Every piece of data is 'stamped' with a risk level for proper handling. - **-> Clean Desk Policy:** No sensitive documents or information left exposed. - **-> Data Encryption:** Information encrypted in transit and at rest. - **-> Restricted Access to Critical Areas:** Sensitive infrastructure zones limited to qualified staff. - **-> Backup Management:** Automated, tested backup routines under continuous monitoring. ## A Collective Effort During a Record-Breaking Growth Quarter This achievement involved everyone at Optidata--from engineering to HR, finance to sales. The most impressive part? The 90-day journey happened during the highest-volume sales quarter in the company's history. "In the busiest sales quarter we've ever had, the team not only delivered every customer project'they secured SOC 2 certification. That's commitment. That's resilience. That's Optidata." The direct certification cost, including tooling and the third-party audit, was roughly USD 10,000. But the real investment is ongoing commitment: SOC 2 Type II requires yearly renewal with an even stricter audit based on 12 full months of evidence. ## Six Direct, Quantifiable Benefits for Optidata Clients: The Value of Proof Optidata's SOC 2 Type II certification isn't just a badge--it's a strategic asset that translates into tangible customer value. - **1. Reduced Time and Cost for Risk Assessments:** The 66-page SOC 2 Type II report removes VRA friction, freeing your IT team to focus on strategic work and saving the BRL 50,700 spent annually on vendor evaluations. - **2. Built-In Compliance Enablement:** If your organization needs to pass audits (LGPD, ISO 27001), you can present Optidata's SOC 2 report to prove your infrastructure already meets international standards, simplifying and lowering your own certification costs. - **3. Competitive Edge in RFPs and B2B Sales:** In regulated sectors--financial services, healthcare, government--certified vendors are now table stakes. By running on Optidata's certified infrastructure, you gain an immediate competitive edge and leave uncertified rivals behind. - **4. Lower Legal and Financial Risk:** In a security incident, having a certified provider like Optidata is powerful due diligence. It reduces liability exposure, shields you from lawsuits, and minimizes the risk of regulatory fines that can climb into the millions (remember the BRL 7.19M average breach cost). - **5. Access to International Markets:** For companies with global ambitions, especially in the US and Europe, SOC 2 is non-negotiable. Optidata removes that barrier so you can scale abroad without migrating to more expensive international hyperscalers. - **6. Higher Retention and Lower Churn:** With 50% of businesses switching vendors over security concerns, using certified infrastructure protects you from churn driven by compliance demands. It's an extra layer of stability and operational predictability. | Benefit | Quantified Savings / Value (from the pillar post) | |-----------------------------|--------------------------------------------------------| | Reduced VRA time | BRL 50,700 per year | | Legal risk mitigation | Up to BRL 7.19M (average breach cost) | | Faster B2B sales cycles | 41% fewer delays in the sales cycle | | Lower churn | 50% of companies switch providers over security | ## Optidata's Security Architecture: How the Controls Protect Your Data in Practice A certification is only as strong as the controls behind it. At Optidata, security is a layered architecture that protects everything--from physical access to application data. Our multilayer design ensures that a failure in one area doesn't compromise the entire system, leveraging many of the 88 audited controls: ![Camadas de seguranca](https://drop.ip.odhserver.com/files/optidata-cloud/camas-soc-2-en.webp) - -> **Layer 1: Access and Identity:** Strict controls over who can access what, including mandatory MFA, least-privilege access, and background checks. - -> **Layer 2: Network and Perimeter:** Hardened defenses against external threats with Anti-DDoS, Web Application Firewall (WAF), and Zero Trust Network Access (ZTNA). - -> **Layer 3: Data and Application:** Data-level protection with end-to-end encryption, information classification, and file-integrity monitoring. - -> **Layer 4: Backup and Recovery:** Business continuity assured with automated backups, built-in Disaster Recovery (DR), and audited recovery testing. - -> **Layer 5: Monitoring and Response:** 24/7 threat detection and response through SIEM, active threat hunting, and continuous vulnerability analysis. ## Smart Comparison: Optidata vs. Hyperscalers--Where Experience Beats Scale Global hyperscalers also hold SOC 2 reports, but Optidata's value proposition stands out in the dimensions that directly impact your cost structure and daily experience: | Aspect | Hyperscalers (AWS, Azure, Google) | Optidata | |---------------------------------|----------------------------------------------------------|---------------------------------------------------| | SOC 2 Type II certification | Yes | Yes | | Specialized support | Basic (ticketing) or premium add-on | Direct access to senior engineers, no extra cost | | Egress cost (outbound traffic) | High and unpredictable | No egress fees | | Disaster Recovery | Extra service, complex to configure | Included by default | | Contract flexibility | Rigid and standardized | Tailored to each customer | Optidata doesn't just match the security standards of the global giants--it outperforms them in cost efficiency, transparency, and customer support. With Optidata, you get the same level of security plus superior ROI, total pricing transparency, and a support team that actually knows your architecture. ## Promise vs. Proof: Optidata's Unbeatable Competitive Edge In the cloud market, "cutting-edge security" is an overused promise. Optidata lives in the realm of proof. | Element | Description | |----------|-----------------------------------------------------------------------------------------------| | Promise | "We're secure." | | Proof | 88 security controls audited by an independent third party and attested by the AICPA. | That distinction is the core of our competitive edge. It's not Optidata praising itself--it's a highly respected global body validating our operational excellence. ## Market First-Mover: Setting a New Standard in Brazil Optidata is, potentially, the first and only private cloud provider in Brazil with SOC 2 Type II embedded in its internal processes. One of the certification requirements is to publicly disclose it, which makes our leadership clear. This pioneering position isn't just a title--it's the embodiment of a strategic vision and a commitment to anticipating the future of cloud security in Brazil. ## Radical Transparency: The Foundation of Trust As final proof of our commitment, the full 66-page SOC 2 Type II audit report is available to customers and prospects under NDA. We believe transparency is the foundation of any long-term trust relationship. ## The Future of Cloud Security in Brazil: Leading the Transformation Achieving SOC 2 Type II isn't Optidata's finish line--it's the start of an ongoing journey of improvement and leadership. ### Global Trends and Optidata's Readiness Trends like Zero Trust Architecture, AI-assisted defense, and continuous compliance are already a global reality. Optidata is ahead of that curve with a deeply rooted security culture and a clear evolution roadmap. The next milestone is ISO 27001 certification, and the SOC 2 journey already covers 80--90% of that path. ### What to Expect from the Brazilian Market Over the next 3 to 5 years, SOC 2 adoption in Brazil will likely jump from today's 2--5% to above 20%, especially in regulated industries. RFP requirements will make it the default, and pressure from international clients will push Brazilian firms to work only with certified partners. Optidata isn't just ready for this wave--we're helping create it by educating the market and democratizing access to enterprise-grade security. - Darlan Segalin ## Conclusion: Security Isn't a Luxury--It's a Strategic Imperative. Choose Proof. Choose Optidata. In a market where breaches cost millions and trust is the most valuable asset, SOC 2 Type II stops being a luxury and becomes a strategic necessity. It's third-party evidence that a cloud provider takes security as seriously as its customers. Optidata's 90-day journey to earn this certification--and potentially become the first private cloud in Brazil to do it--is more than a technical milestone. It's tangible proof of our commitment to excellence, transparency, and customer protection. **While others promise security, Optidata proves it with a 66-page report and 88 controls validated by an international body.** Security isn't optional--it's mandatory. In a threat landscape that escalates every day, choosing a certified provider isn't overcautious; it's strategic intelligence. Optidata isn't just raising Brazil's cloud-security bar; it's redefining what it means to be a trusted partner. **Welcome to the future of certified cloud.** --- title: "Zero Trust: more than a concept, an essential journey to protect your company" description: "Understand what Zero Trust is: a continuous and essential cybersecurity journey to protect your company's data." url: "https://www.optidata.com/contents/zero-trust" lang: "en" published_at: "2025-08-01T00:00:00.000Z" author: "Optidata" --- # Zero Trust: more than a concept, an essential journey to protect your company > Understand what Zero Trust is: a continuous and essential cybersecurity journey to protect your company's data. ## The evolution of cybersecurity and new challenges. Cybersecurity has always been a fundamental pillar for companies. However, as we advance to hybrid models, remote work and massive cloud adoption, even basic security "hygiene" has become a major challenge. The need to protect sensitive data, update systems and ensure business continuity is more urgent than ever. Complex environments, with expanded attack surfaces, make organizations more vulnerable to incidents and leaks. ## What is Zero Trust? Within this context emerges the concept of **Zero Trust**, or "Never Trust, Always Verify". Instead of trusting internal networks or perimeters, Zero Trust requires **continuous and contextual verification**, analyzing device, location, privileges and behavior. The principle of least privilege and constant monitoring help drastically reduce the attack surface and minimize impact in case of intrusions. ![Zero Trust Flow - Optidata](https://drop.ip.odhserver.com/files/optidata-cloud/fluxo-zero-trust.webp) ## A journey, not a destination Implementing Zero Trust is not a project with beginning, middle and end. It's a continuous journey that requires visibility over assets, clear policies and intelligent automation to balance security and user experience.
Profile photo of Mauricio Canto, Product Director at iTFLEX Cybersecurity
"Zero Trust is not a destination, it's a continuous path of maturation."
Mauricio Canto, Product Director at iTFLEX Cybersecurity
## The importance of mapping risks and processes Data recovery and risk management are also fundamental. Attacks like ransomware have grown more than 100% in recent years, paralyzing operations and impacting reputations. Therefore, it's essential to map critical processes, involve senior management and regularly test recovery plans. Investing in automation and preventive security is much more effective (and economical) than paying ransoms or dealing with image damage. ![Global cyber attacks 1st Quarter 2025](https://drop.ip.odhserver.com/files/optidata-cloud/ataques-ciberneticos-globais.webp) *Source: Data adapted from [study on increase in cyber attacks](https://www.mpmt.mp.br/portalcao/news/1217/159607/mundo-enfrenta-forte-aumento-de-ciberataques-quase-50-a-mais-em-ciberameacas-e-acima-de-120-em-ransomware/138)* ## Awareness: the most vulnerable link Awareness campaigns are essential, but there are still gaps in budget, dedicated teams and recurrence management. Real behavior changes depend on personalized communication, practical simulations and leadership engagement. ![Team photo during training](https://drop.ip.odhserver.com/files/optidata-cloud/foto-equipe-treinamento.webp) ## Next steps to adopt Zero Trust ### Maturity assessment * Identify current capabilities * Map security gaps * Establish a baseline ### Business case construction * Calculate security ROI * Define success metrics * Ensure executive sponsorship ### Implementation plan * Prioritize use cases * Choose appropriate technologies * Create a phased schedule ## Zero Trust in practice 1. **Identify critical assets**: map what needs priority protection. 2. **Create contextual policies**: consider who, what, when, where and how resources are accessed. 3. **Apply segmentation and control**: limited access to what's necessary (principle of least privilege). 4. **Map access flows**: understand normal patterns and detect anomalies. 5. **Implement continuous authentication**: go beyond initial login. 6. **Monitor and adjust**: constantly refine policies.
Profile photo of Diego Aron, Head of Operations at Optidata
"Bringing Zero Trust to the reality of day-to-day operations is essential, even if the person is not directly involved in the technical part. We are all active parts of an ecosystem, and every attitude counts."
Diego Aron, Head of Operations at Optidata
## Zero Trust as corporate culture Bringing the Zero Trust theme to the routine of operations, whether development, administration, cloud operations or management, strengthens the company's **privacy and confidentiality** pillar. Even those not directly involved in technical implementation need to understand the importance of the concept, correctly classifying sensitive data and recognizing different levels of information criticality. These attitudes not only facilitate the adoption of Zero Trust culture, but also strengthen each employee's professional profile, making them active agents in the security maturation journey.   ## Security culture in practice For Optidata, security goes far beyond processes or technologies; it starts with people. That's why the team recently went through training and a special lecture on **cybersecurity and Zero Trust**, focused on Support and Engineering teams. The goal was to reinforce the importance of constant attention to access, sensitive data and good practices in daily life. By training strategic areas such as Support and Engineering, Optidata ensures that professionals who are on the front line, serving customers, resolving incidents and managing critical environments, are prepared to identify risks and act preventively. This type of initiative strengthens internal culture, reduces vulnerabilities and increases confidence in all operations. More knowledge means **more protection and more confidence**. By investing in training, Optidata positions itself not only as a technology company, but as a partner committed to the security and continuity of clients' businesses. After all, the greatest layer of defense will always be a well-trained, aligned and aware team of their role in the digital ecosystem.   ## Conclusion: security as strategic value In today's world, security cannot be seen only as a cost. It's a strategic investment and a competitive differentiator. Building a Zero Trust approach requires collaboration, vision and continuous commitment, but the gains in protection, resilience and reputation are invaluable. More than ever, trust is not a starting point. It's something to be earned and maintained every day. --- title: "Immutable Backup: Your Best Defense Against Ransomware" description: "Discover how immutable backup protects your company against ransomware attacks. Learn about WORM technologies, versioning, and how to implement a robust data security strategy." url: "https://www.optidata.com/contents/backup-imutavel-defesa-ransomware" lang: "en" published_at: "2024-12-06T00:00:00.000Z" author: "Optidata" --- # Immutable Backup: Your Best Defense Against Ransomware > Discover how immutable backup protects your company against ransomware attacks. Learn about WORM technologies, versioning, and how to implement a robust data security strategy. In the current landscape of cyber threats, ransomware emerges as one of the biggest nightmares for companies of all sizes. A successful attack can paralyze operations, result in significant financial losses, and compromise an organization's reputation. In this context, the ability to recover data quickly and securely is crucial. This is where immutable backup stands out as your best defense. ![Immutable backup as defense against ransomware](https://drop.ip.odhserver.com/files/optidata-cloud/capa-backup-imutavel.png) ## What is Immutable Backup and Why is it Essential? Immutable backup, as the name suggests, is a data copy that cannot be modified, encrypted, or deleted for a predefined period of time. Once data is written to immutable storage, it becomes unalterable, even by users with administrator privileges or by malicious software like ransomware. This characteristic is what makes immutable backup so powerful against ransomware attacks. If ransomware manages to infect your network and encrypt your production data, your traditional backup copies may also be compromised. However, with immutable backup, ransomware simply cannot access or damage it. This ensures you will always have a clean and intact version of your data to restore, minimizing downtime and avoiding ransom payments. ### Main advantages of immutable backup: - **Guaranteed protection against malicious changes** - **Impossibility of encryption by ransomware** - **Data integrity preserved indefinitely** - **Significant reduction in recovery time** - **Elimination of the need for ransom payments** ## How Does Immutable Backup Work in Practice? The process of creating an immutable backup typically involves storing data in systems that use technologies such as WORM (Write Once, Read Many) or immutable snapshots. These technologies prevent any modification or deletion of data after the initial recording. ![WORM technology for immutable backup](https://drop.ip.odhserver.com/files/optidata-cloud/worm.webp) ### Beyond immutability, robust backup solutions also offer: #### Versioning Maintenance of multiple versions of your data over time, allowing you to restore from a point prior to the attack. #### Isolation Storage of backups in locations separate from your production network, preferably in off-site environments or in the cloud, to prevent them from being compromised along with your primary data. #### Multi-Factor Authentication (MFA) Additional security layer for backup access, making it difficult for criminals to act even if they manage to steal credentials. ## Optidata Cloud's Role in Your Defense Strategy In this data protection scenario, choosing a reliable technology partner is fundamental. Optidata Cloud offers backup and disaster recovery solutions that incorporate immutable backup technology, ensuring the integrity and availability of your data. With Optidata, you have the peace of mind of knowing that, even in the face of a ransomware attack, your data will be secure and ready to be restored, minimizing the impact on your operations and protecting your company's future. Optidata's expertise in security and data storage ensures a robust solution adapted to your business needs. ### Optidata Cloud Benefits: | Feature | Description | |---------|-------------| | Immutable Backup | Guaranteed protection against ransomware and malicious changes | | Disaster Recovery | Customized disaster recovery plans | | 24/7 Monitoring | Continuous supervision of backup integrity | | Scalability | Resources adjustable according to business growth | ## Optidata: Your Partner in Efficient Disaster Recovery Optidata goes beyond simply offering immutable backup. We understand that true data security lies in efficient and tested Disaster Recovery (DR) planning. Our team of specialists works side by side with your company to develop a customized DR plan that not only incorporates the most advanced immutable backup technologies via Opticloud. With Optidata, you not only protect your data, but ensure your organization's ability to quickly recover from any incident, minimizing losses and ensuring operational continuity with complete confidence. ## Implementing Immutable Backup: An Essential Step for Resilience Implementing an immutable backup strategy is not just a good security practice; it's a crucial investment in your business resilience. By adopting this approach, you not only protect yourself against ransomware threats, but also strengthen your cybersecurity posture comprehensively. ### Implementation steps: 1. **Critical data assessment** - Identify which information is essential for the business 2. **Technology selection** - Choose the most suitable immutable backup solution 3. **Policy definition** - Establish retention period and backup frequency 4. **Regular testing** - Validate integrity and restoration capability 5. **Team training** - Train professionals for operation and recovery In a world where cyber threats constantly evolve, staying one step ahead is essential. Immutable backup is your guarantee that, no matter what happens, your data will be secure and accessible, allowing your company to recover quickly and continue thriving. --- **Protect your data with immutable backup** At Optidata Cloud, you have the best immutable backup technology with specialized support and maximum security. [Talk to an expert](https://www.optidata.com/contact) --- title: "Digital Security: Understand the Role of WAF (Web Application Firewall) in Web Environments" description: "Discover how WAF protects web applications against cyber attacks, improves performance and ensures compliance with security standards." url: "https://www.optidata.com/contents/waf" lang: "en" published_at: "2025-08-19T00:00:00.000Z" author: "Optidata" --- # Digital Security: Understand the Role of WAF (Web Application Firewall) in Web Environments > Discover how WAF protects web applications against cyber attacks, improves performance and ensures compliance with security standards.
WAF - Optidata
Digital transformation has brought countless opportunities for companies, but has also opened the way for increasingly sophisticated threats. With cyber attacks evolving daily, traditional protections, such as network firewalls, are no longer sufficient to ensure application security. **In this context, the Web Application Firewall (WAF) emerges as an indispensable solution** to protect sensitive data and maintain application stability. ## What is a Web Application Firewall (WAF)? The Web Application Firewall (WAF) is an additional layer of protection created to protect web applications by monitoring and filtering malicious traffic. Unlike traditional firewalls, which operate at network layers (OSI Layers 3 and 4), WAF operates directly at the application layer (Layer 7). ### Main threats blocked by WAF:
SQL Injections
SQL Injection attacks
Cross-Site Scripting
XSS attacks
Cross-Site Request Forgery
CSRF attacks
Vulnerable APIs
Endpoint exploitation
DDoS Attacks
Application-targeted
How WAF works - Optidata
### How WAF works in practice

By analyzing requests sent to the server, WAF functions as a "digital doorman". It blocks suspicious or malicious behavior patterns before they reach the backend, protecting both the application and users.

Advanced technology: Many WAF versions, such as Next-Gen WAFs, use machine learning and artificial intelligence to identify and block new threats as they emerge.

**This protection is essential for companies that deal with:** - E-commerce and virtual stores - SaaS platforms - Digital banks and fintechs - Environments that process sensitive data --- ## Main Benefits of WAF in IT Environments

Implementing a Web Application Firewall brings several advantages not only in security, but also in operational performance.

### 1. Protection against Main Cyber Attacks

As an advanced solution, WAF protects companies against threats listed in the OWASP Top 10, the most common vulnerabilities in web applications.

- **Injection Attacks (e.g.: SQL Injection):** Exploitation of flaws to manipulate databases. - **Cross-Site Scripting (XSS):** Attacks that inject malicious scripts to steal information or execute commands. - **Broken Authentication:** Exploitation of flaws in authentication methods and session management. - **Vulnerable APIs:** Protection against exposure of poorly designed or misconfigured endpoints.

Result: With active protection against these vulnerabilities, WAF drastically reduces risks of intrusion, data leakage or operational interruptions.

### 2. Compliance with Security Standards and Regulations

IT companies need to meet standards such as LGPD, GDPR and PCI DSS to maintain business integrity and comply with legal requirements.

WAF facilitates this process by:

  • Making brute force attacks with leakage possibility difficult
  • Monitoring suspicious access and violation attempts
  • Maintaining encryption and access control policies

Additional benefit: Implementing a WAF adjusted to your sector's requirements not only reduces legal risks, but also strengthens the company's reputation as a trusted partner.

### 3. Scalability and Operational Cost Reduction

Beyond security, WAF optimizes infrastructure, blocking malicious traffic before it reaches servers.

↓
Bandwidth consumption
⚡
Processing overload
↻
Redundant resources

Tip: A solution like CDN-based WAF, which combines protection with content delivery networks, also improves application response time for end users.

### 4. User Experience Improvement

A secure application is more reliable and stable, which directly improves user experience.

By preventing attacks and restricting illegitimate access:

  • Loading time is optimized
  • Applications remain available even in high traffic scenarios
  • Problems like slowness or interruptions caused by DDoS attacks are avoided
--- ## Types of WAF Available in the Market

WAF can be implemented in various ways, offering flexibility according to operational contexts. Learn about the main types and their characteristics:

### 1. Network WAF

HOW IT WORKS

Deployed directly on hardware that controls local network traffic (on-premises).

✅ Advantages:
High performance and low latency; ideal for applications that require fast responses.
⚠️ Disadvantages:
High operational costs and greater complexity in maintenance.
### 2. Host WAF

HOW IT WORKS

Software-based, can be embedded directly into application code.

✅ Advantages:
Advanced customization, ideal for companies that need specific rules.
⚠️ Disadvantages:
Depends on server computational resources; may increase management complexity.
### 3. Cloud WAF

HOW IT WORKS

Offered as a managed service in SaaS (Software as a Service) model.

✅ Advantages:
Easy to implement, scalable and accessible. No infrastructure investment required.
⚠️ Disadvantages:
Some advanced configurations may be limited, depending on the provider.
### 4. CDN WAF

HOW IT WORKS

Combines WAF protection with content distribution through a CDN.

✅ Advantages:
Reduces latency and improves global application performance.
Ideal for:
Global companies or high-traffic platforms.
### 5. Next-Gen WAF

ADVANCED TECHNOLOGY

Uses artificial intelligence and machine learning to detect anomalous behaviors and emerging threats.

🚀 Advantages:
Maximum proactive protection against new and complex attacks.
--- ## How Optidata Can Help with Digital Protection

When looking for tailored security solutions, it's essential to have specialized partners. Optidata offers a comprehensive approach to protect your digital infrastructure.

💡 Strategic Consulting

We help your IT team choose and implement the ideal WAF for your infrastructure, ensuring maximum efficiency.

⚙️ Managed Services

We offer configuration, monitoring and continuous updating of Web Application Firewalls for your peace of mind.

🛡️ Robust Infrastructure

Our solutions are built on robust and scalable infrastructures to protect your applications against any threat.

Our Commitment: Whether with a Next-Gen WAF or cloud solutions, Optidata is committed to optimizing your organization's security without compromising performance.

--- title: "The invisible challenge of lock-in: how your architecture can trap you (and what to do)" description: "75% of companies report difficulties migrating from cloud providers due to technical and contractual barriers. Understand what lock-in is in cloud computing and how to avoid barriers that can trap your company." url: "https://www.optidata.com/contents/desafio-invisivel-lock-in" lang: "en" published_at: "2024-12-06T00:00:00.000Z" author: "Optidata" --- # The invisible challenge of lock-in: how your architecture can trap you (and what to do) > 75% of companies report difficulties migrating from cloud providers due to technical and contractual barriers. Understand what lock-in is in cloud computing and how to avoid barriers that can trap your company. 75% of companies report difficulties migrating from cloud providers due to technical and contractual barriers. (Source: Gartner, 2024). This data reveals a structural problem that goes far beyond changing suppliers. It starts with how you **design and build your application in the cloud.** ![Lock-in in Cloud Computing](https://drop.ip.odhserver.com/files/optidata-cloud/lock-in-capa.png) **75% of companies report difficulties migrating from cloud providers due to technical and contractual barriers. (Source: Gartner, 2024)** This data reveals a structural problem that goes far beyond changing suppliers. It starts with how you **design and build your application in the cloud.** --- ## What is lock-in? True lock-in happens when your application becomes **dependent on proprietary technologies**, APIs, services, frameworks, or databases, that only exist within that environment. In other words, **you're not trapped by the cloud, but by what you built inside it.** ![Lock-in Illustration](https://drop.ip.odhserver.com/files/optidata-cloud/ilustracao-lock-in.png) --- ## Why does this happen? **Lock-in is usually caused by:** - 💾 Intensive use of proprietary services (AI, databases, APIs) - 📜 Closed architectures that don't allow portability - 💰 High costs with egress traffic and migration - 📊 Absence of a multicloud strategy or exit plan --- ## Testimonial: when freedom became cost > "They promised us scalability and performance, but we discovered we could only grow their way and at their pace. When we wanted to change, the egress bill was absurd, and much of our system was tied to their tools." > >, Rogerio Malta, Infrastructure Coordinator at Inovadora Sistemas [See the Inovadora Sistemas case](https://optidata.cloud/case-inovadora) → --- ## How Optidata solves the lock-in problem At Optidata, the focus is on development freedom and portability. The architecture is designed so you don't get tied to anything that limits your application's future. - ✅ Open technologies - 🌐 Multi-regional and interoperable cloud - 🌪️ Disaster recovery included by default - ↕️ No egress traffic charges --- ## Testimonial: freedom to scale with control > "With Optidata, we felt we regained control. We made the migration with cutting-edge support and today we're not afraid to grow. If one day we need to change, we know we have the freedom to do so, and that's rare in the market." > >, Rogerio Malta, Infrastructure Coordinator at Inovadora Sistemas [See the Inovadora Sistemas case](https://optidata.cloud/case-inovadora) → --- ## The infrastructure behind this freedom **Optidata's Premium cloud offers:** - 💾 Highly available infrastructure, replicated between distinct zones - 💻 AMD, Intel processors - 💽 High-performance storage (SSD and Premium FCM) - 🛡️ Active Anti-DDoS, WAF, ZTNA and 24/7 SOC - 🎧 Cloud, security and database specialists always available ![Samuel Server](https://drop.ip.odhserver.com/files/optidata-cloud/samuel-server.png) --- ## Technical view: the role of open architecture ### 💡 Expert View ![Diego Aron Gomes](https://drop.ip.odhserver.com/files/optidata-cloud/foto-diego.webp) > "True lock-in is in the code. That's why we design environments focused on portability. Our mission is to deliver performance, security, and freedom of choice" > > **Diego Aron Gomes** > Head of Operations at Optidata --- ## Conclusion Lock-in isn't about changing clouds. It's about not being able to evolve your application. At Optidata, freedom and performance go hand in hand from the first deploy. **Build without constraints. Evolve without limits. Choose the independent cloud. Talk to our specialists.** --- **High-performance cloud infrastructure** At Optidata Cloud, you have Premium infrastructure with human support and high availability. [Migrate to Premium cloud](https://optidata.cloud/cloud/contact) --- title: "Industry, is your operation ready to grow? Or will your ERP get stuck in the middle of the way?" description: "See why keeping ERP on local server blocks industrial growth and how migrating to cloud eliminates hidden costs, risks and ensures high availability." url: "https://www.optidata.com/contents/migrar-erp-industria-nuvem" lang: "en" published_at: "2025-07-23T00:00:00.000Z" author: "Optidata" --- # Industry, is your operation ready to grow? Or will your ERP get stuck in the middle of the way? > See why keeping ERP on local server blocks industrial growth and how migrating to cloud eliminates hidden costs, risks and ensures high availability. ## Your industry grows. Can your ERP handle it? As your production advances, the operation demands more: more connectivity, more control, more availability. And that's where many industries hit a silent bottleneck: local IT infrastructure. You may have invested $100k in servers and switches, but does that guarantee performance, security and scalability for the next five years? What if an attack brings down your ERP tomorrow? What if maintenance stops the factory? Is it worth continuing with everything in-house, or is it time to evolve? ![Cloud infrastructure for industries](https://drop.ip.odhserver.com/files/optidata-cloud/capa-pillar-post-industria.webp) ## The truth behind "local infra" Many managers make the simplistic calculation: "I spent $100k, I pay this in 5 years, so it's cheaper". But this calculation ignores: - **Software licensing** (Windows, antivirus, database): up to $30k invisible - **Air conditioning, redundancy, cabling, UPS, clean energy**: +$10k - **Continuous maintenance + internal technical hours**: recurring - **Absence of external backup** = real risk of total loss > If your operation depends on constant availability, you can't take that risk. ## Industrial ERP migration to Optidata's Premium Cloud Specialized in industrial environments, Optidata delivers much more than cloud. It delivers critical, reliable and managed infrastructure, focused on keeping your ERP and your data available 24/7, with security and scale.

+350 certified ERPs, such as TOTVS, Sankhya, Senior, Cigam and CIS-ERP

Advanced backup and real Disaster Recovery, with multi-region replication

Technical support with SLA of up to 10 minutes, with qualified human team

Market vision: we operate in various industrial sectors and understand their challenges

Specialists per area (infra, security, database, ERP, networks), because your IT can't do everything alone

Responsibility dilution: you no longer need to carry the world on your shoulders

Compliance with standards (LGPD, ISO, security best practices)

Interconnected and 100% managed infra, with total cost predictability

Zero dependence on public clouds and flexibility for hybrid environments

Operation with international certifications, secure infrastructure and 24/7 monitoring

Benefits for the CEO

Reduction of hidden costs and predictability of technology investment.

Infrastructure prepared to scale with production growth.

Reduction of operational risks with continuity and disaster recovery plans.

Access to reports and traceability for audits, certifications and ESG.

More strategic internal team, less time solving operational problems.

Benefits for the IT Manager

Immediate relief from responsibility overload with a specialist partner.

Technical support with real specialists in each area (networks, security, database).

Autonomy to focus on innovation and integration projects (IoT, BI, automation).

ERP migration and support 100% assisted, without depending only on your team.

Guarantee of compliance, security and backup with aggressive SLA.


> Cloud is not an expense, it's relief. It's continuity. It's focus on what really matters. Your industry is growing, your IT needs to keep up. **Talk to Optidata.** At Optidata Cloud, you have the best immutable backup technology with specialized support and maximum security. [Talk to an expert](https://www.optidata.com/contact) --- title: "Block storage vs object storage: what each one solves" description: "The block storage vs object storage decision looks like an infrastructure detail, but it moves cost, performance and the very architecture of the application. And the right choice is almost never \"the best storage\"." url: "https://www.optidata.com/contents/block-storage-vs-object-storage" lang: "en" published_at: "2026-07-29T00:00:00.000Z" author: "Optidata" --- # Block storage vs object storage: what each one solves > The block storage vs object storage decision looks like an infrastructure detail, but it moves cost, performance and the very architecture of the application. And the right choice is almost never "the best storage".
![1.00](https://drop.ip.odhserver.com/files/optidata-cloud/blog/magnific-capa-1-de-3-realista-bloc-0pw3dc8tfw-3.png) > **Direct answer:** block storage keeps data in blocks attached to a virtual machine, with low latency. It is the format for databases, the operating system volume and transactional workloads. Object storage keeps data as objects with metadata, accessed over an API, with nearly unlimited scale and a lower cost per GB. It is the format for files, media, backup and logs. NVMe is the fastest type of block storage, meant for demanding databases and high IOPS. Rule of thumb: data read and written all the time wants block or NVMe; data stored and accessed once in a while wants object. The block storage vs object storage decision looks like an infrastructure detail, but it moves cost, performance and the very architecture of the application. And the right choice is almost never "the best storage". It is the storage that matches your data's access pattern. A database wants low latency and lots of IOPS. A file wants scale and cost per GB. When you separate these two worlds, you stop paying for fast disk to hold logs and you stop suffering latency by running a database in the wrong place. This post is for whoever is designing (or reviewing) the storage layer and needs to decide what goes in each type. No filler: first the difference in one sentence, then each type, when to use it, a table and a four question checklist. ## In this post * [The difference in one sentence](#block-storage-vs-object-storage-the-difference-in-one-sentence) * [What block storage is](#what-block-storage-is) * [What object storage is](#what-object-storage-is) * [Where NVMe fits](#where-nvme-fits-and-why-it-does-not-replace-object-storage) * [When to use block, object or NVMe](#when-to-use-block-object-or-nvme) * [Comparison table](#comparison-table-block-storage-vs-object-storage-vs-nvme) * [How to choose in four questions](#how-to-choose-in-four-questions) * [Pros and cons](#pros-and-cons-of-each) * [FAQ](#faq) ## Block storage vs object storage: the difference in one sentence Think of block storage as a cabinet of numbered drawers next to your desk. The operating system knows which drawer holds each piece of the file, grabs the pieces in order and assembles the data on the spot. It is fast and predictable. The limitation is that the cabinet is tied to that desk: it grows up to a point and serves one machine at a time. Object storage is a different model. Picture a giant warehouse where each box carries a unique label describing its contents. You do not open the box to swap an item inside. You request the whole box by its label, receive it, and if you want to change something, you return a new box in its place. The warehouse has nearly infinite space, costs little per box and you reach it from anywhere with a request, which is the API. The trade is that fetching the box takes a moment longer than opening the drawer next to you. The difference, then, is not quality. It is access pattern. The drawer next to you for what you touch all the time. The labeled warehouse for what you store and reach once in a while. ## What block storage is Block storage breaks data into fixed size blocks, each with its own address. These blocks are presented to a virtual machine as a volume, a "disk". What organizes the blocks into files and folders is the operating system's own file system, the same way it would with a local HD or SSD. To the application, it is a disk: it reads and writes without knowing that this lives on cloud infrastructure. This model delivers what databases and transactional systems need: low latency and high IOPS (many read and write operations per second). That is why block storage is the natural home for: * Relational databases such as SQL Server, Oracle, MySQL, MariaDB and PostgreSQL. * The operating system volume and machine boot. * Off-the-shelf ERP systems under load, which write constantly to a database. * Cache, queues and any application that treats the disk as fast memory. In practice, it is the disk where your managed database instance runs. At Optidata, these volumes use premium storage, with NVMe as the fastest tier (more on that below). ## What object storage is Object storage does not treat data as a disk. It treats it as an object: the content, plus metadata (who created it, when, type, tags), plus a unique identifier. These objects sit in buckets, in a flat space, without the folder hierarchy of a file system. You reach each object by API, over HTTP, with simple write and read operations (PUT and GET), from anywhere. The gain is scale and cost. Object storage grows horizontally into petabytes without you provisioning a volume, and the cost per GB is low. It is the right format for data you store in volume and do not keep rewriting all the time: * Backup and data archiving. * Media: image, video and audio. * Logs, telemetry and data for a data lake. * Static files for a site or application (assets, downloads, documents). There is a detail that changes the bill when you serve a lot of files: outbound traffic. On hyperscalers, reading and distributing these objects usually generates egress charges. At Optidata, Object Storage has no traffic charge, which keeps the cost of serving media and distributing files predictable. According to Optidata, the platform processes more than 15 petabytes, much of it in workloads that fit this model. ## Where NVMe fits (and why it does not replace object storage) NVMe is not a third category next to block and object. It is the fastest type of block storage. While older disks talk to storage through interfaces like SATA and SAS, NVMe talks to flash memory straight over PCIe, with many queues in parallel. The result is very low latency and very high IOPS. Translated into workloads: NVMe is the volume you want under a demanding database, a transactional system with heavy concurrency or an off-the-shelf ERP at peak. Where every millisecond of disk access turns into response time for the user, NVMe makes a difference. What NVMe does not do is solve the problem object storage solves. It is fast and expensive, tied to a machine, with scale limited to the volume. Storing millions of cold files on NVMe is a waste. The right read is this: NVMe for hot data, object storage for warm and cold data. One does not fight the other, each handles an access pattern. ## When to use block, object or NVMe ### Use block or NVMe when * A database will write to that volume. * It is the operating system disk or a machine's boot. * The application is transactional and latency sensitive (off-the-shelf ERP, order system, finance). * You need high IOPS and immediate response. For a heavy database under load, prefer NVMe. ### Do not use object storage when * You are running a database's disk. The semantics and latency are wrong for that. * It is a machine's boot volume. * The application needs to rewrite pieces of the data all the time, rather than replace the whole file. ### Use object storage when * You need to store backup, media, logs or files in large volume. * The data grows to tens of terabytes or more and cannot cost much per GB. * You want to reach and distribute the content by API, from anywhere. ### Do not force block or NVMe when * The case is mass archiving that is rarely read. Fast disk here is money sitting idle. * The goal is serving static files at scale. Object does that better and cheaper. ## Comparison table: block storage vs object storage vs NVMe | Criterion | Block storage | Object storage | NVMe (premium block tier) | | -------------------- | -------------------------------------- | ------------------------------------- | --------------------------------------------- | | Data structure | Fixed size blocks, with an address | Objects with metadata and a unique ID | Blocks, over flash on PCIe | | How you access it | Attached to a VM, as a volume | By API/HTTP (PUT/GET), from anywhere | Attached to a VM, as a volume | | Latency | Low | Higher | Very low | | IOPS and concurrency | High | Not its strength | Very high | | Scale | Limited to the VM's volume | Practically unlimited (petabytes) | Limited to the VM's volume | | Cost per GB | Medium to high | Low | High | | Editing data | At the block level, continuous | Replaces the whole object | At the block level, continuous | | Typical case | Database, OS volume, off-the-shelf ERP | Backup, media, files, logs, data lake | Demanding database, high demand transactional | | Where it trips | Storing files in bulk gets expensive | Not for a database disk or boot | Cost does not pay off for cold data | ## How to choose in four questions A quick script to make the call by workload: 1. **Is the data read and written all the time, in a hurry?** If yes, block or NVMe. If it is stored and accessed once in a while, object. 2. **Will a database or the machine's OS use this volume?** If yes, block or NVMe, no debate. If it is files, media, backup or logs, object. 3. **Will the volume grow to tens of terabytes or more of files?** If yes, object solves scale and cost. If it stays around one VM's disk, block handles it. 4. **Do you need minimal latency and lots of IOPS?** A heavy transactional database or an off-the-shelf ERP at peak call for NVMe. In most environments, the answer is not to pick one. It is to combine: database and operating system on block or NVMe, backup and media on object. The common mistake is dumping everything into the same type and paying dearly for it, whether on the invoice or in latency. ## Pros and cons of each ### Block storage What it wins: low latency, high IOPS and disk semantics that any OS and any database understand without adaptation. It is predictable and simple to operate. Where it limits: scale stays tied to the machine's volume, cost per GB is higher and storing files in bulk here wastes an expensive resource. ### Object storage What it wins: nearly uncapped scale, low cost per GB and API access from anywhere. It is the best home for backup, media and file distribution. Where it limits: latency is higher, it does not run a database or a boot volume, and you replace the whole object instead of editing a piece. For hot, transactional data, it does not fit. ### NVMe What it wins: it is the fastest, with minimal latency and very high IOPS. It makes a real difference under a demanding database and a high concurrency system. Where it limits: high cost and volume scale. It makes no sense for cold data and it does not solve storing files in large volume, because it is still block. ## FAQ ### Is block storage faster than object storage? For hot data, yes. Block storage delivers low latency and high IOPS because the volume is attached to the machine as a disk. Object storage is accessed by API, over HTTP, and prioritizes scale and cost, not access speed. That is why a database goes on block (or NVMe) and files go on object. ### Can I run a database on object storage? No. A database needs the disk semantics and the low latency that only block storage delivers. Object storage replaces the whole object on each write and answers by API, which does not match the constant, granular writing of a database. Run the database on block or NVMe and use object for backup and export. ### Is NVMe the same as SSD? Not exactly. SSD is the type of media (flash memory). NVMe is the protocol and interface through which that flash talks to the machine, straight over PCIe. A common SSD uses older interfaces like SATA. An NVMe volume uses flash over PCIe, with lower latency and higher IOPS. Every NVMe uses flash, but not every SSD is NVMe. ### Is object storage always cheaper? Per GB, usually yes, mainly for warm and cold data. But "cheaper" depends on the access pattern. For hot data, read and written all the time, the real cost shows up in latency and experience, not just in the price per GB. And there is outbound traffic: on a cloud that charges egress, serving a lot of files raises the bill. At Optidata there is no traffic charge, which keeps that cost predictable. ### Which type should I use for backup? Object storage is the natural choice for backup, for its scale and cost per GB. Add to that the offsite backup, which is keeping a copy of your data stored outside the main site, in case you lose the source environment. The usual combination is backup on object and, on top of that, an offsite copy. ### Can I use block and object together? Yes, and it is the most common. The standard design puts the database and operating system on block or NVMe and sends backup, media and logs to object. You pay for speed only where you need speed and pay for cheap scale where you need to store volume. That is how the storage layer stays balanced in cost and performance. *** Need to design this layer by workload? Optidata tests it with you in a POC with no commitment, at a fixed price in reais and with database licenses included. *** --- title: "OS and database licensing in the cloud: the cost that isn't in the machine price" description: "OS and database licensing in the cloud is the cost of licensing the operating system and the database, and it is almost never in the machine price the calculator shows." url: "https://www.optidata.com/contents/os-and-database-licensing-in-the-cloud-1" lang: "en" published_at: "2026-07-28T00:00:00.000Z" author: "Optidata" --- # OS and database licensing in the cloud: the cost that isn't in the machine price > OS and database licensing in the cloud is the cost of licensing the operating system and the database, and it is almost never in the machine price the calculator shows.
![1.00](https://drop.ip.odhserver.com/files/optidata-cloud/blog/magnific-capa-3-de-3-licenca-de-so-eqfxozvuuo-2.png) ## Direct answer OS and database licensing in the cloud is the cost of licensing the operating system and the database, and it is almost never in the machine price the calculator shows. The server price, vCPU, memory and disk, is the visible part. The license for a Windows Server or a SQL Server comes after, often charged per core and in dollars, and it can double the monthly bill. There are two models: license included in the price, or BYOL, when you bring a license you already own. Knowing which one you pay for, and in which currency, is what separates a budget that holds from one that blows up. ## Contents * [What goes into this cost](#os-and-database-licensing-in-the-cloud-what-goes-into-this-cost) * [What costs a license and what is free](#what-costs-a-license-and-what-is-free) * [Two models: included license vs BYOL](#two-models-included-license-vs-byol) * [When each model makes sense](#when-each-model-makes-sense) * [Comparison table](#included-license-vs-byol-comparison-table) * [How to read the bill before you sign](#how-to-read-the-bill-before-you-sign) * [Pros and cons](#pros-and-cons-of-each-model) * [Where the fixed price comes in](#where-the-fixed-price-comes-in) * [FAQ](#faq) ## OS and database licensing in the cloud: what goes into this cost It is an airline ticket with a baggage fee. On the search page, the fare looks cheap. Then baggage, seat selection and taxes come in, and the final price is another number. A cloud machine works the same way. What the calculator shows is the hardware: how many processor cores, how much memory, how much disk. That is the ticket price. The operating system license and the database license are the baggage and the fees. They do not appear in the big number on the shelf, but they land on the invoice. So what? Because that second line is usually not small. A server with Windows Server and SQL Server can carry a license cost that rivals the hardware itself, sometimes more. If you budget only the machine, the number you closed in the meeting does not match the one on the bill. Here is the point: the machine price is the visible part, licensing is the line that doubles the bill the next month. Treat the license as a detail and you find out late. ## What costs a license and what is free Not everything charges a license. Worth separating before you decide. On the operating system: * Windows Server charges a license. It is proprietary software. * Open source Linux distributions do not charge a usage license. What can cost is an enterprise support subscription, when you choose to have one. On the database: * SQL Server and Oracle charge a license, usually per core and per edition. This is where the bill grows the most. * PostgreSQL, MySQL and MariaDB are open source, with no usage license. They can also have a paid edition or enterprise support, if you opt in. The practical read: you can cut the license line a lot by choosing open software, when the application allows it. When it requires a proprietary database or system, the license becomes part of the project, not an extra, and it has to enter the budget from the start. ## Two models: included license vs BYOL Once you contract the cloud, the proprietary license arrives in two ways. **Included license.** The provider bundles the operating system and database licenses into the price. You pay a single number, with no separate license to buy, no compliance to track, and it scales with usage. The compute cost comes a bit higher because the license is inside, but it is predictable. **BYOL, short for bring your own license.** You use licenses you already bought. The machine price drops, because you pay only for the hardware. In return, you have to own valid licenses, meet the license mobility rules, manage compliance and answer for audits. And every license left unused is money sitting idle. Optidata works with the first model: OS and database licenses included in the fixed price in reais, with no separate line. If you already own your database license, you can bring it: at Optidata, the database is what comes in as BYOL. The operating system license stays included, so you use what you already paid for on the database without having to manage the system one. ## When each model makes sense ### Prefer an included license when * You want a predictable cost, a single number on the invoice. * The team is lean and does not want to manage license contracts and audits. * The workload grows or varies, and you want the license to follow without repurchasing. * You have no spare licenses of your own, or you are not sure they have mobility. ### Prefer BYOL when * You already own valid licenses, with mobility rights up to date. * Someone is there to manage compliance and answer audits. * The workload is stable and known, so the purchased license does not sit idle. ### Where the license weighs most * Proprietary databases in a high edition. SQL Server or Oracle Enterprise raise the bill fast, and per core. * Large machines. The license is per core, with a minimum charged per machine. On a small VM you pay that floor anyway. Above it, adding processor raises the license in the same proportion. * A license charged in dollars. Every time the currency climbs, the line goes up without you touching anything. ## Included license vs BYOL: comparison table | Criterion | Included license | BYOL (bring your own license) | | ---------------------- | ------------------------------------------------------ | ---------------------------------------------------------------------- | | How you pay | License built into the machine price | License you already bought, on the side | | Compute price | Higher (the license is inside) | Lower (hardware only) | | Predictable total cost | Yes, a single number | Depends, you add license plus compute | | Currency exposure | Depends on the provider (at Optidata, priced in reais) | Depends on where and how you bought the license | | Compliance and audit | On the provider | On you, with mobility rules | | Idle license | Does not exist, you pay per use | Risk of paying for a license that sits idle | | Best for | Whoever wants simplicity and predictability | Whoever already has a license with mobility and knows how to manage it | Note: both models are legitimate. The choice depends on whether you already own licenses with mobility and how much energy you want to spend managing that. ## How to read the bill before you sign 1. Ask for the machine price and the license price separately. If they come as a single number, ask how much is license. 2. Check the currency of each line. Compute and license can be in different currencies, and the license in dollars is the one that surprises. 3. Check the database edition. Editions differ a lot in cost, and there are entry level options that are far cheaper for specific scenarios. See whether the application really uses the features of the expensive edition. 4. Add up what surrounds the license: DBA hours, patching, support, traffic and IO. These are lines that come on the side with some providers. 5. If it is BYOL, confirm mobility and compliance before, not after. An audit does not warn you. Once that is done, compare by total cost, not by machine price. It is the only comparison that holds at the end of the month. ## Pros and cons of each model ### Included license For: a single number, predictable, no separate purchase, no compliance to track, scales with usage. Against: you do not reuse a license you already have, and the license premium is built into the price. ### BYOL For: uses a license you already bought and lowers the compute price. Against: it requires mobility up to date, compliance management and audit risk, and you pay for an idle license. ## Where the fixed price comes in Licensing bundles two FinOps problems into one place: a line that was not in the machine price, and a currency you do not control. An included license, on its own, does not solve it. Several providers offer that. What really changes the bill is what stays outside it: which currency the license is charged in and which fees run in parallel. At Optidata, the operating system and database licenses go into the fixed price in reais, with no separate line, no charge for inbound and outbound traffic and no IO charge. That takes the license out of the dollar's swing and turns licensing into a predictable cost, locked in the contract. In the managed database, the MySQL, MariaDB, PostgreSQL, SQL Server and Oracle engines run with high availability, automatic backup and patching handled by the team. In practice, add the license to the budget and it stops being next month's surprise. ## FAQ **What is OS and database licensing in the cloud?** It is the cost of licensing the operating system and the database that run on the server, separate from the hardware price (vCPU, memory, disk). Proprietary systems and databases, like Windows Server and SQL Server, require a license. That amount usually does not show in the machine calculator and lands on the bill later. **Do Linux and PostgreSQL have a license?** Open source Linux distributions and databases like PostgreSQL, MySQL and MariaDB do not charge a usage license, they are open source. What can cost is an enterprise support subscription or a paid edition, when you opt in. You can cut the license line a lot by choosing open software, if the application allows it. **What is BYOL and is it worth it?** BYOL is bringing a license you already own to run in the cloud, instead of paying for one included in the price. It pays off when you already have valid licenses, with mobility rights, and the discipline to manage compliance. The risk is audits, mobility rules and paying for a license that sits idle. At Optidata, BYOL applies to the database: if you already own the database license, you bring yours, and the operating system one stays included. **Why does licensing weigh so much on the bill?** Because proprietary licenses are usually charged per core and per edition, with a minimum per machine, so scaling the server multiplies the license. If the charge is in dollars, the currency swing comes in too. Adding it all up, the license can approach the cost of the hardware itself or go past it. **Do SQL Server editions differ much in cost?** Yes, the difference is large. Enterprise weighs far more than Standard, and there are entry level editions, cheaper, that fit specific scenarios. Before choosing, check whether the application really uses the features of the expensive edition. Many companies pay for Enterprise using only what a smaller edition would deliver. **How does Optidata charge for OS and database licenses?** At Optidata, the operating system and database licenses come included in the fixed price in reais, with no separate line. There is no charge for inbound and outbound traffic and no IO charge. Licensing becomes a predictable cost, locked in the contract, with no extra line and no dollar swing. *** Before you close a cloud budget, add the license, not just the machine. Optidata includes OS and database in the fixed price in reais, with no line on the side. Talk to an Optidata specialist. *** **About the author:** \[VALIDATE], \[role] at Optidata. Works with cloud and database architecture for operations in Brazil. *** --- title: "RTO and RPO: what they are, the difference, and how to define each one" description: "RTO is how long until you are back; RPO is how much data you accept losing. See the meaning, the difference, and how to set both numbers in your infrastructure." url: "https://www.optidata.com/contents/o-que-e-rto-e-rpo" lang: "en" published_at: "2026-06-25T00:00:00.000Z" author: "Optidata" --- # RTO and RPO: what they are, the difference, and how to define each one > RTO is how long until you are back; RPO is how much data you accept losing. See the meaning, the difference, and how to set both numbers in your infrastructure. > **RTO (Recovery Time Objective) is the maximum acceptable time to restore a system after a failure. RPO (Recovery Point Objective) is the maximum amount of data you accept losing, measured in time.** In short: RTO is how long until you are back, RPO is how much data you can lose. ![RTO and RPO: meaning, difference, and how to define each one](https://drop.ip.odhserver.com/files/optidata-cloud/capa-rto-rpo.webp) Every continuity plan comes down, in the end, to two numbers. When a system goes down, the board's first question is "how long until we are back?". The second, once the dust settles, is "did we lose data?". Knowing what RTO and RPO are, and having defined both before the incident, is what separates a calm answer from a crisis meeting. This article explains each one, shows the difference in a single sentence, and teaches you to set the right numbers for your operation. ## What RTO is RTO, short for Recovery Time Objective, is the maximum time your company accepts having a system down before restoring it. It is the answer to the question "from the moment of failure, how long do we have to come back?". RTO is a business decision before it is a technical one. It defines the budget and the architecture you will need. An RTO of a few minutes requires active redundancy and automatic failover, which costs more. An RTO of a full day allows a simpler and cheaper strategy. The right number is not the smallest possible, it is the one that balances the cost of preventing against the cost of being down. ## What RPO is RPO, short for Recovery Point Objective, is the maximum amount of data your company accepts losing in case of failure, measured in time. It answers the question "how far back in the past can we go without serious harm?". In practice, RPO defines the frequency of your backups and replications. If you accept losing at most five minutes of data, you need to replicate every five minutes or less. If you accept losing a day, a daily backup solves it. RPO translates the value of your data into a protection cadence: the more critical the data, the lower the RPO, and the more frequent the copy. ## The difference in one sentence The confusion between the two disappears with one sentence: **RTO is about system downtime, RPO is about the amount of data lost.** An example makes it clear. Imagine a database fails at 10:12. The last backup was at 10:00. The system comes back at 11:00. In that case, the real RPO was 12 minutes, because the data generated between 10:00 and 10:12 was lost. And the real RTO was 48 minutes, the time between the failure and the return. One measures the hole in the past, the other measures the duration of the interruption. You need both, because optimizing only one leaves the other exposed. ## How to define each number in your business There is no single RTO and RPO for the whole company. Each system has a criticality, and trying to give the same number to all of them is waste on one side and risk on the other. The path is to classify systems by impact and assign objectives to each class. The table below shows a common way to organize this. The values are illustrative and serve to help you reason about your own ranges, not as a fixed benchmark. | Criticality | Examples | Typical RTO | Typical RPO | |---|---|---|---| | Critical | ERP, e-commerce checkout, transactional core | Minutes to 1 hour | Seconds to minutes | | Important | CRM, BI, internal support systems | 2 to 8 hours | Up to 1 hour | | Secondary | Files, dev and test environments, reports | 24 hours or more | 24 hours | The logic is direct. The more an interruption of that system hurts revenue, operations, or reputation, the shorter the RTO and RPO need to be, and the more the company needs to invest in redundancy to sustain them. Support systems tolerate longer times, and spending on instant failover for them is throwing money away. ## The cost of each hour of RTO Defining RTO without knowing the cost of each hour down is deciding in the dark. The number that justifies the investment in recovery is the downtime cost, that is, how much your company loses per hour of unavailable system. The basic calculation adds lost revenue, the cost of the idle team, and the impact of reputation and fines, divided by operating time. A simple example shows the logic: if your operation makes, on average, twenty thousand per hour and a failure takes the system down for three hours, the interruption cost sixty thousand in revenue alone, not counting the idle team and reputation. With that figure in hand, the RTO decision stops being opinion. If each hour down costs a high amount, a short RTO pays for itself; if the cost per hour is low, a more relaxed RTO is the rational choice. This is the calculation that turns continuity from "best practice" into a defensible budget decision. ## Common mistakes when promising RTO and RPO Four mistakes show up frequently when companies define these numbers. The first is promising an RTO that was never tested. A four-hour RTO in the contract means nothing if the company never ran a real restore to measure whether it can meet it. RTO on paper is a hypothesis; tested RTO is a commitment. The second is confusing the two objectives and ending up protecting only the time, forgetting the data, or the other way around. Both need separate attention. The third is applying the same number to everything. Giving a minutes-long RTO to a secondary reporting system wastes money for nothing; giving a one-day RTO to the transactional core is taking on a risk the board would not approve if it understood it. The fourth is treating RTO and RPO as fixed numbers forever. As the operation grows and the criticality of systems changes, the objectives need to be reviewed. A number set three years ago may be dangerously outdated today. ## Frequently asked questions **What is RTO?** It is the maximum acceptable time to restore a system after a failure, that is, how long until you are operating again. **What is RPO?** It is the maximum amount of data you accept losing in case of failure, measured in time. It defines the frequency of backup and replication. **What is the difference between RTO and RPO?** RTO measures system downtime; RPO measures the amount of data lost. One deals with the duration of the interruption, the other with how far back you go in the past. **What is a good RTO?** There is no universal value. A good RTO is the one that balances the cost of keeping redundancy against the cost of each hour down for that specific system. For the critical core, it is usually minutes to an hour; for support systems, hours. **Is a 4-hour RTO realistic?** It can be, as long as the architecture supports it and the company has tested the restore within that window. Without a real test, any RTO is just an unverified promise. --- *Optidata designs RTO and RPO with you and includes DR in two regions. [Talk to a specialist](/contact).* --- title: "Cloud vs on-premise in 2026: the TCO calculation that decides the migration" description: "Is cloud or on-premise cheaper? See the honest TCO comparison, with the hidden costs on both sides and why the right cloud wins." url: "https://www.optidata.com/contents/cloud-vs-on-premise-custo" lang: "en" published_at: "2026-06-16T00:00:00.000Z" author: "Optidata" --- # Cloud vs on-premise in 2026: the TCO calculation that decides the migration > Is cloud or on-premise cheaper? See the honest TCO comparison, with the hidden costs on both sides and why the right cloud wins. ![Cloud vs on-premise: cost and TCO comparison](https://drop.ip.odhserver.com/files/optidata-cloud/cloud-vs-on-premise-custo.webp) > **Direct answer:** On-premise has a high, predictable upfront cost (capex); the cloud trades capex for opex and scales on demand. Over a 3 to 5 year TCO, the cloud comes out cheaper once you account for maintenance, power, staff, and idle capacity. According to Nucleus Research, cloud projects deliver 4.01 times the ROI of on-premise. The gain materializes on a fixed-price cloud with no egress: among Optidata clients, a Brazilian private cloud, the average infrastructure cost reduction reaches 40%. **Key takeaways** - TCO is the full 3 to 5 year cost, not the server's sticker price nor the first monthly bill. - The biggest hidden costs are idle capacity on-premise and, on the hyperscaler, egress, dollar exposure, and waste. - Optidata is a Brazilian private cloud, with a fixed price in reais, database and OS licenses included, and zero egress. - Among Optidata clients, the average infrastructure cost reduction reaches 40%, with migration led by specialists and a POC before you migrate. ## What is TCO and what goes into the calculation? TCO stands for total cost of ownership: the sum of everything an infrastructure costs across its useful life, usually 3 to 5 years. It is not the price of the server nor the first cloud bill. The most common mistake in the cloud vs on-premise debate is born right there: comparing a server's sticker price with the cloud's monthly fee. It is like comparing the cash price of a car with a car-by-the-month subscription and ignoring fuel, insurance, maintenance, depreciation, and the garage spot. The number that decides is not the down payment, it is the cost of running with it for five years. An honest TCO accounts for: hardware or contracted capacity, database and operating system licenses, power and cooling, physical space and security, the team that operates it, maintenance and parts replacement, idle bought capacity, the cost of downtime when something fails, and the opportunity cost of the capital tied up. ## What are the hidden costs of on-premise? On-premise has a real advantage: predictability. You buy it, you know what it cost, and the hardware is yours. The problem is the costs that keep running after the purchase. There are five main ones. **Hardware renewal**, because a server does not last forever and every 4 or 5 years a new capital outlay arrives. **Power and cooling**, bills that come every month outside the IT spreadsheet. **A team dedicated to the physical layer**, qualified people taking care of disks, power supplies, and firmware instead of improving software. **Idle capacity**, the most silent cost: you size for the peak and pay for that capacity all year, even though you actually use it only a few days. And **licenses plus redundancy**, since the database and operating system have their own cost and serious availability requires a UPS, a generator, and ideally a second environment. On a private cloud like Optidata, part of these costs simply leaves the bill: the database and OS licenses are already included, redundancy is the provider's, and there is no hardware to renew every cycle. ## What are the hidden costs of the hyperscaler? The cloud solves much of the on-premise cost, but on the hyperscaler others appear, and ignoring them is what produces the shock on the first full bill. The biggest is **egress**, the charge for pulling data out of the cloud, which on hyperscalers becomes one of the bill's biggest surprises and works as an exit barrier. A recency note is worth making: under regulatory pressure, the three big providers reduced the egress fee for those migrating out in 2024 and 2025, but internal transfer, between zones and via NAT Gateway, stayed practically intact. There is also the **dollar exposure**, because the bill is quoted in a foreign currency and swings with the exchange rate, the **forgotten idle resources left on**, the **over-provisioning**, the **expensive support** charged as a separate plan, and the **variable bill** by nature. The size of the problem has a source. According to the FinOps in Focus 2025 report, from Harness, companies waste around US$ 44.5 billion per year on cloud infrastructure, the equivalent of 21% of spend. These costs belong to the hyperscalers' model, not to the cloud itself: on a Brazilian private cloud like Optidata, billing is in reais, the price is fixed for the duration of the contract, and there is no charge for data in or data out. ## Cloud or on-premise: which is cheaper over 5 years? Comparing the three models side by side: | Cost item | On-premise | Hyperscaler | Optidata | |---|---|---|---| | Upfront investment (capex) | High | Low | Low | | Bill predictability | High, but with refresh | Low, variable bill | Total, fixed price in reais | | Billing currency | Reais | Dollar, exposed to FX | Reais, no FX exposure | | Egress (data out) | Not applicable | Charged, can weigh heavily | Zero | | Database and OS licenses | On you | On you | Included | | Support | Your own team | Separate plan | Brazilian 24/7, included | | Migration | Your team | Your team | Led by specialists, with a POC | | Typical cost reduction | Baseline | Limited optimization | Average of up to 40% | The spending curve tells the rest. On-premise the chart has peaks: a big outlay in year zero and another in year 4 or 5, on the hardware swap. On a fixed-price cloud the line is horizontal and predictable, with no refresh jolt and no capital sitting idle. That is why, over a 3 to 5 year horizon, the cloud wins on TCO once you add up maintenance, power, staff, and idle capacity on the physical side. Nucleus Research, analyzing 101 case studies, measured that the cloud delivers 4.01 times the ROI of on-premise and recovers the initial investment 2.5 times faster. The difference is in which cloud: on Optidata, a Brazilian private cloud with 16 years in the market and more than 7,000 corporate clients, the average infrastructure cost reduction reaches 40%, with a fixed price in reais, licenses included, and zero egress. ## When is on-premise still worth more? Defending the cloud in every case would be dishonest, so let us go to the cases where the in-house server seems to win, and to what shows up when you look closely: - **A 100% stable load with hardware already amortized.** While the hardware is paid off, holding on seems to make sense. The problem is that the next refresh restarts capex from scratch, and that is the moment to migrate to a fixed-price cloud instead of buying iron again. - **Ultra-low latency on site**, like real-time control on the factory floor. Only what needs a response on the floor itself stays at the edge; the rest runs comfortably on a cloud with data centers in Brazil, close to your users. - **A huge volume of data with little processing.** On a hyperscaler, egress kills this case. On a cloud with no egress, like Optidata, keeping and accessing that volume is cheaper than sustaining storage and an on-premise team. - **A contract that locks the migration**, like an Oracle penalty. It is a real brake, and there is a way out: Optidata spreads the contractual penalty across the installments, so the switch does not require a single lump-sum outlay. Notice the pattern: most of the cases that seemed to call for on-premise are better solved by a fixed-price private cloud, with no egress and with data centers in Brazil. To reduce the risk, Optidata leads the migration with specialists and offers a POC before you migrate, so you see the result before deciding. ## Is a hybrid model worth adopting? Not everything has to go one way. The hybrid model keeps the stable and critical part on-premise and pushes the elastic or seasonal part to the cloud. A common use is keeping production on the in-house server and putting disaster recovery in the cloud, gaining a second region without duplicating the physical data center. The care to take is not falling into the worst of both worlds: a badly designed hybrid pays both costs at once, adds the complexity of operating two environments, and still takes egress on the transfer between them. A good hybrid is an architecture decision, and the cloud half pays off more on an Optidata, where traffic between environments does not turn into a fee and the price is fixed in reais. ## Frequently asked questions ### Is the cloud cheaper than on-premise? It depends on the 3 to 5 year TCO and on the bill's predictability. Accounting for on-premise maintenance, power, staff, and idle capacity, the cloud usually comes out ahead. Nucleus Research measured 4.01x more ROI in the cloud, and among Optidata clients the average infrastructure cost reduction reaches 40%, with a fixed price in reais and zero egress. ### What is TCO? TCO is the total cost of ownership: the sum of all spending on an infrastructure across its useful life, usually 3 to 5 years. It includes acquisition, operation, power, staff, licenses, maintenance, idle capacity, and the cost of downtime, not just the upfront amount. ### When is on-premise worth more? In few cases: a stable load with amortized hardware, on-site latency, or a contract that locks the migration. Even in those, a fixed-price private cloud, with no egress and with data centers in Brazil, usually solves it better, and Optidata even spreads contractual penalties like Oracle's across the installments. ### How do you calculate the TCO of a migration? Add up the avoided capex (hardware, renewal, redundancy, licenses) and the avoided opex (power, part of the team, maintenance), compare it with the cloud's opex over the same period, and adjust for the idle capacity that disappears in the cloud. Optidata runs this calculation with your operation's numbers and shows the result in a POC. --- Optidata is a Brazilian private cloud: 16 years in the market, more than 7,000 corporate clients, a fixed price in reais, licenses included, zero egress, and migration led by specialists. [Request a POC and Optidata's TCO calculation with your own numbers.](https://www.optidata.com/contact) *Read also: [the AWS alternative in Brazil](/contents/alternativa-aws-custo-egress-lock-in).* --- title: "Egress fee: what it is, why it locks in your company, and how to zero the bill" description: "Egress is the charge for pulling data out of the cloud. See what it is, how much it costs on AWS, why it locks in your company, and how to zero the bill." url: "https://www.optidata.com/contents/o-que-e-egress" lang: "en" published_at: "2026-06-16T00:00:00.000Z" author: "Optidata" --- # Egress fee: what it is, why it locks in your company, and how to zero the bill > Egress is the charge for pulling data out of the cloud. See what it is, how much it costs on AWS, why it locks in your company, and how to zero the bill. > **Egress is the charge cloud providers apply when you move your data out of them.** On AWS, it is billed per gigabyte above the free monthly allowance, and it works as the main exit barrier, because it makes migration expensive. Providers like Optidata do not charge egress. ![Egress fee: what it is and how to reduce the cost](https://drop.ip.odhserver.com/files/optidata-cloud/capa-egress.webp) The first time an egress fee gets noticed is almost never at signing. It is three months later, when the bill arrives with a "data transfer out" line nobody budgeted for and finance asks what that is. This article explains what the egress fee is, how it is charged, why it locks your company into the provider, and what you can do to zero that bill. ## What an egress fee is, in practice An egress fee is the charge for outbound data transfer. Every time data leaves the provider's infrastructure, whether to the open internet, to another region, to another provider, or to your own office, the meter runs and generates a cost per gigabyte transferred. A simple analogy helps. Think of a parking lot that charges nothing to enter, charges a low amount for the car to sit there, but charges by the minute on the way out. Putting the car in is easy and cheap. Taking it out is what hurts. Cloud works the same way: data ingress is usually free, storage is relatively cheap, and the bill tightens when data needs to leave. For anyone deciding on infrastructure, the consequence is direct. The cost of operating in the cloud is not only what you pay to store and process. It is also what you pay every time information travels out, and that share grows silently as your operation scales. ## How egress is charged The standard model is by volume tiers. On AWS, outbound transfer to the internet has a free monthly allowance and, above it, is charged per gigabyte, with the price per GB dropping as volume rises. The table below shows the approximate structure for United States regions. | Outbound transfer tier (per month) | Approximate cost per GB (AWS) | Optidata | |---|---|---| | First 100 GB | Free | No charge | | Up to 10 TB | ~US$ 0.09 | No charge | | Next 40 TB | ~US$ 0.085 | No charge | | Next 100 TB | ~US$ 0.07 | No charge | | Above 150 TB | ~US$ 0.05 | No charge | Values vary by region and change frequently, so always check the official table before closing any calculation. The point that matters is the shape: you pay for data that leaves, and the unit price only rewards those who move very high volumes. What inflates the bill, though, is rarely the obvious download. It is the invisible traffic that piles up day to day: replication across availability zones, backup copied to another region, APIs serving data to your own customers, integration with third-party SaaS, logs and metrics sent to an external observability tool. Each of these operations looks small. Added up over the month, they become the line nobody in the company can explain. ## Why egress is a lock-in mechanism Here is the part that changes how you see the topic. The asymmetry between free ingress and expensive egress is not an accident. It is by design. When putting data in is free and taking it out is expensive, the provider creates a clear incentive: bring everything here, accumulate as much as you want, but know that the exit door has a turnstile. The more information your company concentrates in the cloud, the higher the bill to migrate, and the less likely you are to switch vendors even when the price or the service stops being worth it. Egress turns the switching cost into a concrete financial barrier. European regulators themselves described the mechanism in these words: the exit charge is one of the tactics used to discourage customers from changing providers. This is a clear regulatory move to eliminate lock-in, removing the financial barriers that usually deter customers from switching vendors. In other words, whoever sets the egress policy knows exactly the effect it produces. ## How much it weighs in a real migration Let us use a numerical example to leave theory behind. The values below are illustrative and serve to show the order of magnitude, not to replace the calculation for your operation. Imagine a company that keeps 50 TB of active data in the cloud and decides to migrate to another provider. The outbound transfer of those 50 TB alone, at an average price in the US$ 0.05 to US$ 0.09 per GB range, already generates a transfer bill in the order of a few thousand dollars, paid all at once, before the company sees any savings at the new vendor. On top of that comes the operational egress that keeps running during the migration window, when both environments stay active in parallel. The practical effect is perverse. The company that most needs to migrate, because it accumulated a lot of data and is paying a lot, is exactly the one that faces the biggest exit bill to make that migration. The Figma case illustrates the scale this can reach: in its IPO filing, the company revealed spending of around US$ 300 thousand per day with AWS, close to US$ 100 million per year, and committed US$ 545 million over five years to the provider. When dependence reaches that size, leaving stops being a technical decision and becomes a high-risk financial one. ## Why regulators are ending egress Europe decided to attack the problem in law. The EU Data Act, in its Article 29, establishes the progressive elimination of switching charges, and egress is included. The timeline is as follows. From January 11, 2024 until January 12, 2027, providers may charge customers only the costs directly incurred in switching and exporting data. From January 12, 2027, data processing service providers may not impose any switching charge on the customer, and that general prohibition also applies to egress fees. There are specific exceptions, such as charging egress for parallel use of services, typical in multicloud scenarios, but the direction is unmistakable. This does not apply in Brazil yet. No Brazilian rule requires providers to zero out egress today. But the global regulatory signal matters for two reasons: it sets the market expectation for the coming years and shows that egress moved from "technical detail" to "anticompetitive barrier" in the eyes of regulators. A billing model being banned in the world's largest economic bloc is unlikely to be the model of the future. ## How to zero this bill There are three paths to reduce or eliminate the egress cost, in increasing order of impact. The first is to optimize within the current provider. Use a CDN to serve static content and reduce traffic that leaves straight from origin, cut cross-region replication to the minimum your continuity policy requires, concentrate services that talk to each other a lot in the same zone, and review where your logs are being sent. This attacks the invisible egress, which is usually the biggest part of the problem. The second is to negotiate. On volume contracts, some providers offer specific transfer terms. It is worth asking, but understand that you will be negotiating the size of the turnstile, not its removal. The third, and the only one that truly zeros the bill, is to choose a provider that does not charge egress. At Optidata, data in and out has no fee, which means migrating, doing cross-region backup, serving data to your customers, and exporting information do not generate a surprise line on the bill. The cost of leaving stops being a lock on your architecture decision. ## Frequently asked questions **What is an egress fee?** It is the charge the cloud provider applies on data that leaves its infrastructure, measured per gigabyte transferred. It includes traffic to the internet, to other regions, and to other providers. **How much does egress cost on AWS?** AWS offers a free monthly allowance and, above it, charges per GB in decreasing tiers, with values that vary by region. Prices change frequently, so check the current official table before budgeting. **Why do they charge for outbound data?** Technically, there is a real bandwidth cost. Commercially, the asymmetry between free ingress and expensive egress works as a switching barrier, making migration costly and discouraging the customer from changing provider. **How do you reduce egress cost?** Use a CDN, cut unnecessary cross-region replication, concentrate services that exchange a lot of traffic, and review where your logs go. To eliminate it for good, the alternative is to migrate to a provider that does not charge egress. **Does Optidata charge egress?** No. At Optidata, data in and out has no fee. --- *At Optidata, data in and out has no fee. [See pricing](/pricing).* *Read also: [Optidata vs AWS: the comparison on cost, egress, and lock-in](/contents/alternativa-aws-custo-egress-lock-in).* --- title: "Unveiling the Future of Cloud: Deep Insights from the Global Cloud Computing Market" description: "Discover the future of cloud: insights on global market growth, its trends and the opportunities it offers based on data through 2034." url: "https://www.optidata.com/contents/insights-mercado-cloud-computing" lang: "en" published_at: "2024-12-06T00:00:00.000Z" author: "Optidata" --- # Unveiling the Future of Cloud: Deep Insights from the Global Cloud Computing Market > Discover the future of cloud: insights on global market growth, its trends and the opportunities it offers based on data through 2034. The technology universe is constantly evolving, and cloud computing continues to be one of the transformative forces in action. To help you navigate this dynamic scenario, we dove into an in-depth analysis of the Global Cloud Computing Market, courtesy of [Market Research Future (MRFR)](https://www.marketresearchfuture.com/reports/cloud-computing-market-1013). This report offers a comprehensive view of trends, opportunities and projected growth for the coming years. Get ready for valuable insights that can shape your future strategies! ![Future of Cloud](https://drop.ip.odhserver.com/files/optidata-cloud/futuro-da-nuvem.webp) ## A Market in Accelerated Expansion The global cloud computing market is not just large; it's growing at an impressive pace. The report highlights numbers that underscore this expansion: - The Global Cloud Computing Market was valued at 500 billion USD in 2024. - The projection is that it will grow from 550 billion USD in 2025 to 1300 billion USD by 2034. - This represents a Compound Annual Growth Rate (CAGR) of 10.03% during the forecast period (2019-2034). This robust growth trajectory is driven by a series of interconnected factors that are redefining how companies operate and innovate. ## The Growth Drivers in the Cloud The report clearly identifies the main drivers behind this market expansion: - **Growing Demand for Scalable and Flexible IT Resources:** Companies of all sizes need to adapt quickly to changes in workload demands. The cloud offers the agility and elasticity needed to scale resources up or down as needed, optimizing spending and improving operational efficiency. The report points out that the COVID-19 pandemic, in particular, accelerated this demand with the normalization of remote work. - **Growing Focus on Cost Reduction and Operational Efficiency:** The cloud allows companies to reduce the need for expensive and complex physical infrastructure, shifting to a more flexible, consumption-based cost model. This frees up resources that can be reinvested in innovation. - **Growing Adoption of Remote Work and Digital Transformation Initiatives:** The global shift to more flexible work models and the need to digitize business processes have massively driven the adoption of cloud services, which facilitate collaboration, data access and business continuity from anywhere. ## Opportunities Blooming on the Cloud Horizon Beyond the drivers, the report points to significant opportunities that are shaping the market's future: - **Expansion of Integrated Emerging Technologies:** The integration of artificial intelligence (AI), machine learning (ML) and Internet of Things (IoT) with cloud solutions is opening new possibilities and functionalities, meeting evolving customer demands. - **Growing Market for Cloud-Based Disaster Recovery and Backup Solutions:** Data criticality and the need to ensure business continuity are driving demand for reliable and accessible DR and backup solutions offered by the cloud. - **Increased Demand for Hybrid and Multi-Cloud Strategies:** Organizations are seeking the flexibility to combine private and public clouds, or use multiple cloud providers, to optimize costs, performance and meet specific security and compliance requirements. ## Market Segmentation: Understanding the Different Layers The report details the cloud computing market through various segmentation lenses, showing the diversity of applications and needs: ![Cloud Image](https://drop.ip.odhserver.com/files/optidata-cloud/imagem-cloud.webp) - **By Service Model:** The market is divided into well-known models: Software as a Service (SaaS), Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). Each serves different needs, from ready-made application delivery (SaaS) to basic IT infrastructure provision (IaaS) and software development platforms (PaaS). - **By Deployment Mode:** Options include Private Cloud, Public Cloud and Hybrid Cloud. The report notes that while public cloud continues to dominate in accessibility and cost-effectiveness, private cloud solutions are gaining strength for companies that prioritize control and data compliance. Hybrid models are emerging as innovative structures, combining the strengths of both. - **By Organization Size:** The market serves both Small and Medium Enterprises (SMEs) and Large Enterprises. SMEs are seen as crucial players, driving innovation and agility through cloud adoption for scalability and cost efficiency. Large companies, in turn, consolidate their leadership by heavily investing in infrastructure and adopting hybrid and multi-cloud environments. - **By Vertical:** Cloud adoption is widespread across various sectors, including: - **Banking, Financial Services and Insurance (BFSI):** Leveraging cloud for operational efficiency, data security and innovative financial products. - **IT and Telecommunications:** Optimizing infrastructure for seamless connectivity and enhanced customer experiences. - **Government and Public Sector:** Improving service delivery and resource management, with focus on data management and cybersecurity. - **Retail and Consumer Goods:** Using cloud to analyze consumer behavior, manage inventory and enhance e-commerce capabilities. - **Manufacturing:** Integrating cloud technologies for smarter manufacturing processes and better supply chain management. ## The Competitive Scenario and Key Players ![Cloud Image 2](https://drop.ip.odhserver.com/files/optidata-cloud/imagem-cloud2.webp) The cloud computing market is highly competitive, characterized by the presence of various players that shape trends and innovations. The report mentions key companies such as Optidata, Salesforce, Adobe, SAP, Amazon, Google, IBM, Alibaba, Oracle and Azure. These companies compete through strategies that include continuous innovation, leveraging cutting-edge technologies such as AI and ML, and focus on security, scalability and cost efficiency. Partnerships, mergers and acquisitions are also common tactics to expand offerings and capabilities. However, it's crucial to note that while major public cloud players offer scale and a vast range of services, the costs associated with them can be a growing concern for many companies, especially in markets like Brazil, where dollar fluctuations directly impact spending on foreign currency-based services. This volatility and complex pricing model can make cost control a significant challenge. Given this scenario, many companies are reassessing their strategies and opting for private or hybrid cloud solutions, rather than depending exclusively on public cloud, particularly when cost and the need for more humanized and close support are determining factors. Private cloud providers, such as Optidata, offer a valuable alternative, providing greater control over infrastructure, more predictable costs (often in local currency) and a more personalized and accessible level of technical support, which can be an important differentiator for critical operations and for companies seeking a closer technology partner. The competitive dynamics, therefore, are not limited to service offerings and technology, but also to the ability to meet companies' specific needs in terms of cost, control and support, driving the relevance of private cloud solutions and local providers. ## The Importance of Research Methodology To ensure the accuracy and depth of the analysis, the report details its robust research methodology. It involves extensive data collection from primary sources (interviews with industry experts, C-level executives) and secondary sources (company reports, government websites, paid databases, industry associations). This data is processed, analyzed and validated using statistical tools and proprietary models to estimate market size and predict future trends. ## Conclusion: A Cloud Future Full of Potential The MRFR report makes it clear that the global cloud computing market is on a trajectory of significant growth, driven by fundamental business needs and technological advances. The flexibility, scalability and cost efficiency offered by the cloud make it an indispensable tool for digital transformation across all sectors. With the continued integration of AI, IoT and the evolution of deployment strategies (hybrid and multi-cloud), the cloud scenario promises even more innovation and opportunities in the coming years. The choice between public and private cloud, or a combination of both, will increasingly depend on each company's priorities regarding cost, control, security and desired support level. We hope this summary has provided valuable insights into the current state and promising future of the cloud computing market. --- **High-performance cloud infrastructure** At Optidata Cloud, you have Premium infrastructure with human support and high availability. [Learn about our solutions](https://optidata.cloud/cloud/contact) # What Optidata does not offer or claim - No published uptime SLA. - No self-serve region outside Miami (US1); Brazil is Private Cloud only. - No Oracle Database managed service; SQL Server only on Private Cloud. - No public price list in Portuguese or Spanish.